What Does Customer Insight Mean?

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Famed tech investor Paul Graham asks startup founders one question: “What do you understand about your business that other companies in it just don’t get?” If you don’t have an answer to that question, start looking for one. Great startups are built off of insight about customers. As Paul Graham indicates, their competitive edge comes […]

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Exciting S$#%… Introducing Matrix Surveys

Last month we brought you Link Surveys…this month we are pleased to announce Matrix Surveys. Matrix surveys will expand your mind and allow you to ask your customers questions across multiple variables. Now you can ask your customers one simple question while substituting a key variable. That means increased efficiency…we’re talking like getting and gathering […]

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What Great Marketers Know About Customer Feedback

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At ReadMe, a startup that makes API documentation easy, they keep a sign on the wall to remind them of their business philosophy. It’s the Y Combinator slogan: “Make something people want.” Customer feedback still drives their entire business model—it didn’t stop when they left the accelerator. (via Alvy Brooks) We wanted to find out […]

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4.7 Billion Surveys and Counting!

4.7 Billion

We were taking stock today on how far we’ve come, and we realized Qualaroo has delivered over 4.7 billion surveys to date. That’s 4.7 billion insights, countless marketing funnels improved, and many more customers having their voices heard. We just wanted to take a moment to raise our glass and say cheers to our community […]

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How to Constantly Improve Your Product With Customer Feedback

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When it comes time to build out a new feature, everyone has an opinion. Your support team wants to improve your live chat tool. Your engineering team wants to switch to a new website hosting service. Sales and marketing want something flashy to compete with similar tools on the market. Oftentimes, the battle lines are […]

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How Gumtree Gathers Customer Feedback from 16 Million Monthly Users

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Getting valuable feedback from one user is easy. Getting it from 16 million? That’s a challenge. But it’s a challenge Gumtree, a local classifieds service for local goods and services that was acquired by eBay, was able to overcome. Today, Gumtree reaches 16 million monthly users, 1 in 3 people in the UK alone. With […]

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3 Invaluable Lessons from Qualaroo’s Conversion Rate Optimization Guide

Imagine you’ve just opened up a new café. You hired designers to make it beautiful, spent a ton promoting in the local paper, and now your dreams are coming true: It’s full of customers. Only problem is, no one’s buying any coffee. The same thing can happen to your site. Most marketers spend most of […]

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How GraphicSprings Increased Their Revenue by 41% and Improved Website Conversion Rates

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Challenges Three years ago, GraphicSprings embarked on a new mission to increase its revenue and improve website conversion rates by understanding user needs. They tried to understand their web visitors and leads using traditional email surveys, but the results weren’t precise. The end-to-end process—from surveying and data collection to data interpretation—was painfully slow. They simply […]

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