Hiten Shah: Stay Data-Informed to Build Something Customers Want

garth seesaw

This article comes excerpted from Hiten Shah’s soon-to-be-released book: 5 Habits to Building Better Products Faster. Over the past 10 years, Hiten has built and grown 8 different web-products, including Crazy Egg, KISSmetrics, and now Quick Sprout. Each of these companies used content marketing to drive the lion’s share of growth. Sign up for Hiten’s […]

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5 Survey Questions to Increase Landing Page Conversions

This guest post was written by Kevin Ho. Kevin is a Content Marketer at Wishpond specializing in Marketing Automation, Lead Nurturing, and Conversion Rate Optimization. Follow him on Twitter @mayoshrimp What’s the purpose of your landing page? Why did you build it? Hopefully, you quickly answered “to drive users towards a single conversion goal.” That […]

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Gumtree and Qualaroo For The Win

Gumtree and Qualaroo

Not so long ago, Gumtree (an eBay company) had a hurdle. They were a dynamic website with a diverse and nuanced customer base. Gumtree’s customers’ desires encompassed industries ranging from goods for sale to cars, to real estate. As Gumtree grew they also needed to scale their feedback to match this diverse, growing customer base […]

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Aaron Ross: How to Short Circuit Lead Generation with Qualaroo

ross feature

This guest post comes from Aaron Ross, author of the award-winning, bestselling book Predictable Revenue. It originally ran on his blog.  Sales revenue keeps your SaaS business afloat, but it can’t be the only metric you track. Sales data only looks backwards at deals you’ve already closed, giving little indication of what’s to come. But Lead […]

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Customer Surveys: The 3 Best Ways to Follow up with Respondents


Think back to the last time you completed an online customer survey. You probably filled it out, never heard back from anyone, and forgot about it. That’s a wasted opportunity for the company. While you don’t have time to talk to every single customer who fills out your surveys, some responses are so interesting that […]

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Kangaroos Loose in Barcelona: Mircoconf Europe 2016

When we were presented with the opportunity to support budding entrepreneurs…in BARCELONA…we jumped at the opportunity. Mircroconf Europe delivered with its usual gems of startup wisdom from both down-to-earth presentations and enthusiastic chats with others. Meeting new folks, along with the usual suspects, reminded us of our roots. As a sponsor, we couldn’t be prouder […]

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Why Negative Feedback is the Holy Grail of NPS

NPS Data

Net Promoter Score (NPS) is an incredibly versatile customer success metric. People are always finding new ways to get more mileage out of it. But we have to disagree with this author’s advice to never survey customers who might be unhappy. He thinks it reinforces their negative opinions and compels them to follow through on […]

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The Feedback Window: A Short Guide to Timing Customer Surveys


Have you ever been asked to write a review of a pizza you ate last October? Didn’t think so. That’s because when it comes to soliciting customer feedback, timing is everything. From the customer’s perspective, timing is what prevents a survey request from feeling spammy. From a company’s perspective, the right timing allows you to […]

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A Tech Dream Team: Qualaroo + Slack


Better than Bird and Magic on the same team? TBD. But there’s no doubt Slack has changed the game. Their real-time communication powers high-functioning teams. And at Qualaroo, we arm high-functioning teams with the voice of their customers. What happens when you put the two together? You get real-time customer feedback and insights. This ensures […]

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