Customer Spotlight: How GreatSchools Grows Its Educational Data Hub

Since 1998, GreatSchools, a United States national nonprofit, has helped parents make the most out of their kids’ educational opportunities. The organization has created a school quality rating system that is based on school resources, student outcomes, and reviews. More than 138,000 public, private, and charter school data is integrated into the GreatSchools database, which […]

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Getting Customers to Respond in a World of Survey Fatigue

This post was originally posted on LinkedIn articles, authored by Angela Bartels. How many surveys have you received in the past week? I just checked my email and I’ve received 7 total; that averages to 1 survey per day.     If you recently made a purchase, you probably received an email with a survey […]

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Lunch & Learn Series Recap: Using Feedback to Drive Better Business Decisions

We hosted our first Lunch & Learn Series of 2018 at  The Central Standard in Austin, TX. Speakers and panelists from DigitalMarketer, HubSpot, Qualaroo and Scaleworks joined us to lead us through a conversation on why  feedback is the ultimate driver to help you make better business decisions. Check out the highlights Data Has No Inherent Value […]

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Need to boost your actionable feedback? Simple, personalize it!

Written and contributed by Michael Nadelman, Customer Success @ Qualaroo   As a business with an E-Commerce presence one of your top priorities is to provide your customers with an online environment that is both informative and easy to navigate. In other words, your goal is to optimize your website’s conversion rate. This task often requires […]

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3 Simple Ways You Can Track ROI On Offline Marketing Efforts

Written and contributed by Valerie Rutan, Sales @ Qualaroo   The rise in digital spend for marketers continues to increase year over year with so many channels to choose from – pay per click models, search engine optimization, decreasing bounce rate, content marketing and everything in between. In fact, according to Forrester Research, “By 2021, […]

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[Webinar] Surveys Are Easy, That’s Why They’re Dangerous!

Watch this webinar led by Erika Hall, author of Just Enough Research, for an in-depth conversation on why running surveys can be dangerous and what the best practices are for effectively collecting customer feedback. In this webinar, you will learn: Dangers of Surveys How Bad Surveys Lead to Bad Decisions A Comprehensive Guide To Building […]

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Getting to the Why

Written and contributed by Curtis Morris, CEO @ Qualaroo   Although companies all over the world are collecting feedback from their customers, many never get to the why. Let’s take a look at some examples. Netflix recently ran a survey asking their users if they stream Netflix in public bathrooms. This survey was positioned to […]

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