Kangaroos Loose in Barcelona: Mircoconf Europe 2016

When we were presented with the opportunity to support budding entrepreneurs…in BARCELONA…we jumped at the opportunity. Mircroconf Europe delivered with its usual gems of startup wisdom from both down-to-earth presentations and enthusiastic chats with others. Meeting new folks, along with the usual suspects, reminded us of our roots. As a sponsor, we couldn’t be prouder […]

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Why Negative Feedback is the Holy Grail of NPS

NPS Data

Net Promoter Score (NPS) is an incredibly versatile customer success metric. People are always finding new ways to get more mileage out of it. But we have to disagree with this author’s advice to never survey customers who might be unhappy. He thinks it reinforces their negative opinions and compels them to follow through on […]

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The Feedback Window: A Short Guide to Timing Customer Surveys

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Have you ever been asked to write a review of a pizza you ate last October? Didn’t think so. That’s because when it comes to soliciting customer feedback, timing is everything. From the customer’s perspective, timing is what prevents a survey request from feeling spammy. From a company’s perspective, the right timing allows you to […]

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A Tech Dream Team: Qualaroo + Slack

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Better than Bird and Magic on the same team? TBD. But there’s no doubt Slack has changed the game. Their real-time communication powers high-functioning teams. And at Qualaroo, we arm high-functioning teams with the voice of their customers. What happens when you put the two together? You get real-time customer feedback and insights. This ensures […]

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Ball So Hard, Qualaroo Wanna Find You: Geo-Targeting Goes Mobile

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Having trouble segmenting your international audience on mobile? We’ve got you covered with the launch of geo-targeting on mobile. You can now identify and target your nudges to country-specific users. With this new horsepower, you can hone in to understand your mobile traffic based on region and culture. Let’s say you want to expand within […]

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Customer Feedback is the Key to a Better Product (If You Ask the Right Questions)

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CB Insights recently conducted post-mortems of 101 failed startups and found that 42% failed because they failed to solve a real, pressing need for a big enough market. That’s the minimum for any chance of success. Too many entrepreneurs respond to that reality by agonizing over what their hypothetical customers might want, and trying to […]

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How to Build Feedback into Your Product’s Lifecycle

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The product life cycle is one of the oldest, most enduringly useful business concepts around. In broad strokes, it defines the stages of customer acquisition and retention that all products typically go through. At each stage, it forces you take a step back and think about the big picture: How can you get this product […]

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3 Things You Need to Know About Exit Surveys

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There’s an interesting phenomenon that helps casinos make a lot of money. Gamblers attribute winning to skill and losing to bad luck. It’s this exact formula that keeps them at the Black Jack table long after they should have walked away. Gamblers walk a very fine line. Each winning hand is just a single card […]

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Qualaroo in Vancouver

We always have a great time in beautiful Vancouver, and Traction Conf and the Unbounce Call to Action Conference were no exception. Thanks to everyone who put together the stacked line-ups; I came away with a mind overflowing with fresh ideas. Give us a shout at info@qualaroo.com for our top take-aways. Don’t miss us at […]

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Qualitative or Quantitative Customer Feedback? How to Get the Best of Both Worlds

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Qualitative or quantitative? When soliciting feedback from customers, it’s a big question that doesn’t feel like it has one right answer. For Mule Design co-founder Erika Hall, UX problems are best solved with qualitative feedback from customers. At the recent UX London conference she stated, “Quantitative approaches feel better, but are often actually worse.” Since […]

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