Why User Feedback Should Be a Part of Your Marketing Stack

Everything your company does is a form of marketing. From customer service to your product’s performance, all touchpoints with your company leave an imprint on the user. With such high stakes, it’s crucial to listen, gather user feedback and understand what will resonate positively with them. Here are three ways you can make use of […]

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How to Think Like Your Users

When you work on your product every day, it’s easy to design for a better product, not necessarily a better user experience. There are many dangerous assumptions lurking around our natural human tendencies to believe that what is good for us is good for the customer. But how does a company go about getting into […]

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5 Products Brought to Life by Consumer Feedback

It is imperative to collect consumer feedback if you’re a company looking to shift and grow along with consumers’ needs. However, it’s not enough to simply collect feedback: consumer voices must be brought to the forefront of your business through action. Gathering feedback, analyzing those concerns and executing solutions to their pain points is where […]

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How to Gather Feedback Without Distracting the Customer Experience

We’ve all been there: you’re on a website trying to buy a product or get access to a service, when you’re bombarded by the dreaded survey questions. It can be exhausting and survey fatigue is real. Businesses must understand that your visitors are often coming to your site for a product or service to solve […]

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The Benefits of Running your Net Promoter Score Program Onsite vs. Email

This post is written and contributed by feedback expert Michael Nadelman.  Using the Net Promoter Score (NPS) is the world standard for getting a pulse of how your customers feel about your brand, product or service. The insights you receive from your NPS survey can help you find more customers through referrals, reduce churn activity […]

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Why did your prospect go dark? Just ask.

Written and contributed by Curtis Morris, CEO @ Qualaroo Ever have an engaged prospect that all of sudden went “dark?” They went from replying to your emails, answering phone calls, showing interest in your product or service to shutting you out of their life. You’re left wondering what went wrong.  Perhaps it was something you said on […]

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5 UX Tools Marketers Can Use To Launch New Creatives Quickly     

Photo Credit: Luca Upper We understand that every business can’t have a team of UX experts or dedicated design staff. However, that doesn’t mean every business can’t deliver an excellent user experience and functional design for their users. We surveyed SaaS marketing teams and asked them which tools they use to get creatives out the […]

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How To Use Feedback To Develop Brand Experiences

Content by Bretagne Abirached and Carina Moncivais of SapientRazorfish. Compiled by Devina Kumar, Marketing at Qualaroo.  Leading UX and digital marketing experts gathered for a lunch and learn event in San Antonio, Texas featuring keynote speakers from SapientRazorfish: Carina Moncivais, Senior Client Partner, Publicis.Sapient (formerly SapientRazorfish) and Bretagne Abirached – Associate Creative Director Experience, SapientRazorfish. […]

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Using Qualitative Data to Understand “Unknown” Web Traffic Source

Written and contributed by Angela Bartels, VP of Marketing at Qualaroo   When understanding your web traffic in tools such as Google Analytics, there will always be that “I don’t know where this user came from” channel known as “Direct Traffic.” Direct traffic is identified by those that land directly on your website by typing […]

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Survey Teardowns: How Gold’s Gym Gathers User Feedback Via Email

Written and contributed by Curtis Morris, CEO @ Qualaroo   A quick search of  your email archive is likely to reveal at least one email asking you to take a survey. The subject matter might be anything from  a recent experience you’ve had, a review of the food at a restaurant, or even feedback about […]

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