SaaStock 2016

It’s on, SaaStock 2016 is happening. Right now. In Dublin! We’re thrilled to be sponsoring and supporting this glorious gathering — some of the industries finest will be sharing how to build a better B2B SaaS business. Cheers to the good times today and tomorrow!

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Opticon Conference 2016

We had a blast at the Opticon Conference last week absorbing as much as we could and running into our awesome customers like Rise, Hootsuite, and One Medical. Cheers to a day filled with invaluable insights, stellar speakers, and a phenomenal turnout at the Drink Up we hosted with our buddies at Heap! Here’s Team Qualaroo […]

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The Qualaroo Guide to Product/Market Fit


Before Instagram was Instagram, the billion dollar photo sharing app, it was Burbn, a check-in app crammed full of useless features. Users weren’t checking in, but they were using it to share photos with their friends. So the founders, Kevin Systrom and Mike Krieger, started asking why. They went back to the drawing board to […]

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Customer Feedback for Rookies: How to Get Started with Qualaroo


Any startup founder worth their salt knows you can’t build a successful business in a vacuum. If you aren’t talking to your customers, you’ll have no idea how to build something they’ll actually use, or the best way to distribute it to them. But collecting customer feedback can feel overwhelming. Where do you even start? […]

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Hiten Shah: Stay Data-Informed to Build Something Customers Want

garth seesaw

This article comes excerpted from Hiten Shah’s soon-to-be-released book: 5 Habits to Building Better Products Faster. Over the past 10 years, Hiten has built and grown 8 different web-products, including Crazy Egg, KISSmetrics, and now Quick Sprout. Each of these companies used content marketing to drive the lion’s share of growth. Sign up for Hiten’s […]

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5 Survey Questions to Increase Landing Page Conversions

This guest post was written by Kevin Ho. Kevin is a Content Marketer at Wishpond specializing in Marketing Automation, Lead Nurturing, and Conversion Rate Optimization. Follow him on Twitter @mayoshrimp What’s the purpose of your landing page? Why did you build it? Hopefully, you quickly answered “to drive users towards a single conversion goal.” That […]

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Gumtree and Qualaroo For The Win

Gumtree and Qualaroo

Not so long ago, Gumtree (an eBay company) had a hurdle. They were a dynamic website with a diverse and nuanced customer base. Gumtree’s customers’ desires encompassed industries ranging from goods for sale to cars, to real estate. As Gumtree grew they also needed to scale their feedback to match this diverse, growing customer base […]

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Aaron Ross: How to Short Circuit Lead Generation with Qualaroo

ross feature

This guest post comes from Aaron Ross, author of the award-winning, bestselling book Predictable Revenue. It originally ran on his blog.  Sales revenue keeps your SaaS business afloat, but it can’t be the only metric you track. Sales data only looks backwards at deals you’ve already closed, giving little indication of what’s to come. But Lead […]

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Customer Surveys: The 3 Best Ways to Follow up with Respondents


Think back to the last time you completed an online customer survey. You probably filled it out, never heard back from anyone, and forgot about it. That’s a wasted opportunity for the company. While you don’t have time to talk to every single customer who fills out your surveys, some responses are so interesting that […]

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