Getting Customers to Respond in a World of Survey Fatigue

This post was originally posted on LinkedIn articles, authored by Angela Bartels. How many surveys have you received in the past week? I just checked my email and I’ve received 7 total; that averages to 1 survey per day.     If you recently made a purchase, you probably received an email with a survey […]

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Lunch & Learn Series Recap: Using Feedback to Drive Better Business Decisions

We hosted our first Lunch & Learn Series of 2018 at  The Central Standard in Austin, TX. Speakers and panelists from DigitalMarketer, HubSpot, Qualaroo and Scaleworks joined us to lead us through a conversation on why  feedback is the ultimate driver to help you make better business decisions. Check out the highlights Data Has No Inherent Value […]

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Need to boost your actionable feedback? Simple, personalize it!

As a business with an E-Commerce presence one of your top priorities is to provide your customers with an online environment that is both informative and easy to navigate. In other words, your goal is to optimize your website’s conversion rate. This task often requires businesses to identify elements of their website that act as barriers […]

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3 Simple Ways You Can Track ROI On Offline Marketing Efforts

The rise in digital spend for marketers continues to increase year over year with so many channels to choose from – pay per click models, search engine optimization, decreasing bounce rate, content marketing and everything in between. In fact, according to Forrester Research, “By 2021, CMOs will spend nearly $119 billion on search marketing, display […]

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[Webinar] Surveys Are Easy, That’s Why They’re Dangerous!

Watch this webinar led by Erika Hall, author of Just Enough Research, for an in-depth conversation on why running surveys can be dangerous and what the best practices are for effectively collecting customer feedback. In this webinar, you will learn: Dangers of Surveys How Bad Surveys Lead to Bad Decisions A Comprehensive Guide To Building […]

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Getting to the Why

By Curtis Morris, CEO Although companies all over the world are collecting feedback from their customers, many never get to the why. Let’s take a look at some examples. Netflix recently ran a survey asking their users if they stream Netflix in public bathrooms. This survey was positioned to be a marketing tool from the […]

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Customer Insights Platform Qualaroo Launches Sentiment Analysis

By Curtis Morris, CEO Everyone wants to gather insights from their customers, but mining through customer feedback can be a daunting task for any team. Naturally, closing the feedback loop is the single most important piece to a fully functioning customer decision analysis program. Having said that, when you fail to activate on feedback you […]

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Using Feedback to Fuel a Better Customer Experience

Without customer feedback, you’re basically operating in the dark. If you don’t know what you’re doing right, you can’t do more of it. If you don’t know what you’re doing wrong, you can’t do less of it. In short, feedback is the lifeblood that allows us to course correct points of failure and double down […]

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