Understanding the User Experience with On-site Satisfaction

When researching the user experience, there’s a lot to consider. Getting into the mind of your user is no small task, but it can reap great rewards. From creating a seamless web or mobile experience to better understanding how to market your products or services, user experience research is key to knowing how to provide […]

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3 Common Mistakes in User Feedback Programs (And How to Avoid Them!)

Whether it’s implementing on-site surveys or a commitment to building out an NPS program, more and more companies are attempting to gather user feedback. However, there are also a number of common pitfalls to the pursuit of feedback. We often see organizations botch their user feedback programs by not focusing on personalization or adopting a […]

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3 Ways Online Fashion Retailer Missguided Utilizes Consumer Feedback

Fashion is an industry built on user feedback—one day you’re in and the next you’re out. We were interested in seeing how Missguided, an Ecommerce store specializing in women’s on-trend clothing, implemented a user feedback program to remain at the top of the game. Here are three insights from Will Brooks, the lead analyst on […]

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[Webinar] Increase Shopping Cart Completions this Holiday Season with User Feedback

Earlier this week we hosted an eCommerce Webinar featuring conversion rate expert and COO of AWA digital, Johann Van Tonder, joined by Feedback Expert at Qualaroo, Michael Nadelman. We had an in-depth discussion on how teams can capture and use feedback to reduce their shopping cart abandonment rate and, ultimately, drive conversions. We’ve broken up […]

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Why User Feedback Should Be a Part of Your Marketing Stack

Everything your company does is a form of marketing. From customer service to your product’s performance, all touchpoints with your company leave an imprint on the user. With such high stakes, it’s crucial to listen, gather user feedback and understand what will resonate positively with them. Here are three ways you can make use of […]

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How to Think Like Your Users

When you work on your product every day, it’s easy to design for a better product, not necessarily a better user experience. There are many dangerous assumptions lurking around our natural human tendencies to believe that what is good for us is good for the customer. But how does a company go about getting into […]

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5 Products Brought to Life by Consumer Feedback

It is imperative to collect consumer feedback if you’re a company looking to shift and grow along with consumers’ needs. However, it’s not enough to simply collect feedback: consumer voices must be brought to the forefront of your business through action. Gathering feedback, analyzing those concerns and executing solutions to their pain points is where […]

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How to Gather Feedback Without Distracting the Customer Experience

We’ve all been there: you’re on a website trying to buy a product or get access to a service, when you’re bombarded by the dreaded survey questions. It can be exhausting and survey fatigue is real. Businesses must understand that your visitors are often coming to your site for a product or service to solve […]

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The Benefits of Running your Net Promoter Score Program Onsite vs. Email

This post is written and contributed by feedback expert Michael Nadelman.  Using the Net Promoter Score (NPS) is the world standard for getting a pulse of how your customers feel about your brand, product or service. The insights you receive from your NPS survey can help you find more customers through referrals, reduce churn activity […]

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