How To Use Psychology To Get Customers To Take Your Surveys

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Few people get psyched about taking a survey. Unless your customers instantly see why it’s important, they’re likely to bounce. At the same time, your company needs those responses. They help you help your customers. [Source] The best way to compel customers to take your surveys is to use psychology to compel them towards action. […]

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The Science of Website Copywriting: Tips from David Ogilvy

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Most people think David Ogilvy became one of the most successful ad men of all time because of his artistic, creative talent. But in reality, he was successful because he treated copywriting like a science. [source] Before he became the “Original Mad Man,” Ogilvy was a researcher. He worked with George Gallup (founder of the […]

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Lessons From a CRO Sensei: An Interview With House of Kaizen

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“There’s something intrinsically altruistic about CRO,” Mathilde Boyer, conversion rate optimization (CRO) guru and Conversion Director at House of Kaizen, says. “If you’re not creating aspirations or solving problems, you’re doing it wrong.” We sat down with House of Kaizen, a digital marketing agency that specializes in CRO, to get their take on what makes […]

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How Personalized Onboarding Will Patch the Biggest Hole in Your Funnel

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Your customers are leaking out of your funnel. There’s a huge drop-off in the number of customers who sign up for your product and the ones who end up using it regularly, and you can’t fix this problem with a product tutorial alone. If your user onboarding is just rolling out some one-size-fits-all tooltips, you’re […]

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7 Surefire Skills Every Product Marketer Needs

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So you want to be a successful product marketer. There’s no one size fits all answer. Because a product marketer figures out how to promote and sell a specific product, your job will change drastically if you change companies (every product has its own niche). It might even change drastically within the same company. Think […]

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Optimizing Your Product Pages with Video & User-Generated Content

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This is a guest post by Kaleigh Moore from BigCommerce. Kaleigh Moore is a writer at BigCommerce and founder of Lumen Ventures, which helps to educate online sellers on how to grow their businesses across the web. She’s a longtime entrepreneur, who’s run profitable businesses with zero paid advertising. She focuses on influencer marketing strategies […]

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7 Survey Questions Your SaaS Startup Should Ask

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There are different challenges that come from every stage of a SaaS startup’s growth. If you’re a founder, you know that leaping over one hurdle only helps you reach another, and another, and another. When you’re building a company, the roadblocks never end—they just change. But a reliance on customer feedback can help you solve […]

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Qualaroo on Android: The Mobile Insights Trifecta is Complete

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As customers evolve in how they engage with your brand and product, your insights methods need to keep pace—otherwise, you’ll lose that vital pulse on your audience and customer base. It’s no secret people are moving to mobile. In parallel, we’ve been releasing mobile insight capabilities at ludicrous speed. Over the past few months, we […]

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6 Inventive Uses For Qualaroo

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Customers’ lives are so saturated with digital marketing that it can all just seem like noise. They get on average 121 emails every day, and they only open about 13% of the ones sent from marketers. Every time they go to a blog, they click out of an annoying pop-up asking them to sign up […]

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Surveys as a Growth Engine: Using Positive and Negative Feedback Loops

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Take a page out of biology’s book. Positive and negative feedback loops are the silent mechanisms that grow ecosystems and organisms—and they can grow businesses, too. Whether it’s learning how to skyrocket your site traffic or make sure that your customer acquisition doesn’t outpace your hiring process, you can take these biological principles and apply […]

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