Launch the Qualaroo Alexa Skill in 5 Easy Steps

Collecting ongoing feedback from your customers in real-time is essential to improving conversions, increasing user engagement and retaining happy customers. While it’s important, we know managing feedback can be overwhelming. The latest Qualaroo Alexa skill enables you to quickly and easily get updates on your surveys without lifting a finger. With Qualaroo’s latest Alexa Skill, […]

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[VIDEO] Strategies on How To Convert More Web Visitors into Customers

Watch this webinar for an in-depth conversation on how you can dramatically improve your conversion rate led by Johann van Tonder, COO at AWA digital and co-author of ECommmerce Website Optimization. In this webinar, you will learn: Fundamentals of website optimization, definitions and key terms. How people make buying decisions during a season of giving. […]

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Starting From Scratch: Create A Landing Page That Converts

Whether it’s your homepage, a link from an advertisement, or the result of a popular search term, a landing page is the very first interaction a visitor has with your website. In a glance, your visitor forms an immediate impression about you that can either make or break a sale. The landing page needs to […]

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Your Boss Wondering If Your Marketing Campaigns Are Working? Use UTM Tagging To Prove It.

Demonstrating the effectiveness of marketing campaigns can be a challenge – however, knowing what works is essential to knowing where to reinvest your budget. Tools like Google Analytics, Mixpanel, Kissmetrics, (and hey, even Qualaroo!) exist to help you better understand your website audience, which marketing channels your traffic is coming from and only with UTM […]

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Why Your Customer Support Team Should Help Write Your Website Copy

It’s natural to think we know why our customers make decisions. But in reality, we don’t. We guess based on our past experiences and then use this faulty data to make important business decisions. No matter what kind of analytics tools you use to understand your customers, they only tell you what the customers are […]

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How Inflow Used Segmentation Analysis to Increase Conversion Rates 23%

Most marketers think they know their customers like the back of their hand. But without hard customer segment data, they’re spending hours and hours designing a website for an audience they’re really only guessing at. If your site isn’t optimized for your most profitable personas, you’re leaving money on the table. E-commerce marketing agency Inflow […]

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RingCaptcha: How 6 Weeks of Customer Feedback Shapes Product Strategy

Building a SaaS product can be anything but intuitive. When you first start creating it, you’ll have to make many hard decisions about which features to focus on. And if you’ve already helped build large companies, it’s tempting to prioritize features that will only matter when you have millions of users. But you are wasting […]

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What Chipotle’s PR Nightmare Can Teach Your Startup

The build-your-own burrito brand Chipotle is synonymous with mixed reviews. On the one hand, it has famous brand evangelists, like this guy who ate a burrito while skydiving. [source] But on the other, after the way the chain handled outbreaks of e. coli, norovirus, and salmonella, even Chipotle admits that 5-10% of their customers probably vowed […]

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