15 Survey Questions to Plug the Leaks in Your B2C Funnel

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It was easy to make customers happy when they shopped in-person. When a sales associate asked, “How can I help you?” and a customer answered, they could lead them to the right shelf. When they saw a customer headed towards the door, they could say, “Did you find what you were looking for?” During a […]

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How Hootsuite Increased Conversion By 16% With One Question

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A first impression is everything. That’s why most products’ landing pages aim to communicate their product’s mission at a glance. If a landing page doesn’t prompt a lead to become a customer, it often means something got lost along the way—a customer reached the page expecting one thing, but they got something else. So when […]

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Qualaroo + Intercom = Customer Insights & Engagement Power Couple

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With our new Intercom integration you now have the ability to pair Intercom messages with Qualaroo surveys. You’re able to associate an Intercom visitor ID with Qualaroo responses via our Identity API and open new Intercom messages based on survey answers with the ability to define prepopulated messages. BONUS: You can record survey events into […]

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Foreign Love Affair: Privacy Shield for the EU

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We work with a lot of companies in the EU, and the question of data privacy usually comes up immediately.  Why exactly?  Well, the laws around the way data is transferred, and the exact type of data collected, differ between the US and the EU. By being an active participant of the Privacy Shield program, […]

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Further Bolstering Qualaroo Security via Okta

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We recently integrated Okta as our SSO solution, allowing for a super simple way for enterprise customers to securely log in to Qualaroo with a single click. Why not just use a normal username and password?  Security is paramount to us, and we know it’s vitally important to you. Allowing thousands of employees to choose […]

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How To Use Psychology To Get Customers To Take Your Surveys

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Few people get psyched about taking a survey. Unless your customers instantly see why it’s important, they’re likely to bounce. At the same time, your company needs those responses. They help you help your customers. [Source] The best way to compel customers to take your surveys is to use psychology to compel them towards action. […]

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The Science of Website Copywriting: Tips from David Ogilvy

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Most people think David Ogilvy became one of the most successful ad men of all time because of his artistic, creative talent. But in reality, he was successful because he treated copywriting like a science. [source] Before he became the “Original Mad Man,” Ogilvy was a researcher. He worked with George Gallup (founder of the […]

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Lessons From a CRO Sensei: An Interview With House of Kaizen

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“There’s something intrinsically altruistic about CRO,” Mathilde Boyer, conversion rate optimization (CRO) guru and Conversion Director at House of Kaizen, says. “If you’re not creating aspirations or solving problems, you’re doing it wrong.” We sat down with House of Kaizen, a digital marketing agency that specializes in CRO, to get their take on what makes […]

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How Personalized Onboarding Will Patch the Biggest Hole in Your Funnel

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Your customers are leaking out of your funnel. There’s a huge drop-off in the number of customers who sign up for your product and the ones who end up using it regularly, and you can’t fix this problem with a product tutorial alone. If your user onboarding is just rolling out some one-size-fits-all tooltips, you’re […]

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7 Surefire Skills Every Product Marketer Needs

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So you want to be a successful product marketer. There’s no one size fits all answer. Because a product marketer figures out how to promote and sell a specific product, your job will change drastically if you change companies (every product has its own niche). It might even change drastically within the same company. Think […]

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