Why did your prospect go dark? Just ask.

Written and contributed by Curtis Morris, CEO @ Qualaroo Ever have an engaged prospect that all of sudden went “dark?” They went from replying to your emails, answering phone calls, showing interest in your product or service to shutting you out of their life. You’re left wondering what went wrong.  Perhaps it was something you said on […]

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5 UX Tools Marketers Can Use To Launch New Creatives Quickly     

Photo Credit: Luca Upper We understand that every business can’t have a team of UX experts or dedicated design staff. However, that doesn’t mean every business can’t deliver an excellent user experience and functional design for their users. We surveyed SaaS marketing teams and asked them which tools they use to get creatives out the […]

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How To Use Feedback To Develop Brand Experiences

Content by Bretagne Abirached and Carina Moncivais of SapientRazorfish. Compiled by Devina Kumar, Marketing at Qualaroo.  Leading UX and digital marketing experts gathered for a lunch and learn event in San Antonio, Texas featuring keynote speakers from SapientRazorfish: Carina Moncivais, Senior Client Partner, Publicis.Sapient (formerly SapientRazorfish) and Bretagne Abirached – Associate Creative Director Experience, SapientRazorfish. […]

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Using Qualitative Data to Understand “Unknown” Web Traffic Source

Written and contributed by Angela Bartels, VP of Marketing at Qualaroo   When understanding your web traffic in tools such as Google Analytics, there will always be that “I don’t know where this user came from” channel known as “Direct Traffic.” Direct traffic is identified by those that land directly on your website by typing […]

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Survey Teardowns: How Gold’s Gym Gathers User Feedback Via Email

Written and contributed by Curtis Morris, CEO @ Qualaroo   A quick search of  your email archive is likely to reveal at least one email asking you to take a survey. The subject matter might be anything from  a recent experience you’ve had, a review of the food at a restaurant, or even feedback about […]

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Feedback Has a Shelf Life – Make Sure to Activate!

Written and contributed by Curtis Morris, CEO @ Qualaroo Few things are worse than pouring your first cup of coffee on Monday morning, grabbing the half and half out of the fridge and adding it to your coffee only to realize that it has gone bad. The coffee is ruined. You are going to be late […]

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How To Really Benefit from Running an NPS Program

Written and contributed by Michael Nadelman, Customer Success @ Qualaroo   Net Promoter Score is an excellent metric to determine how your customers or users really feel about your company. In fact, there’s a positive correlation between NPS and 20-60% of a company’s organic growth. However, if you choose to look closely at your score, […]

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Customer Spotlight: How GreatSchools Grows Its Educational Data Hub

Since 1998, GreatSchools, a United States national nonprofit, has helped parents make the most out of their kids’ educational opportunities. The organization has created a school quality rating system that is based on school resources, student outcomes, and reviews. More than 138,000 public, private, and charter school data is integrated into the GreatSchools database, which […]

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