The Feedback Window: A Short Guide to Timing Customer Surveys

Rotten NPS

Have you ever been asked to write a review of a pizza you ate last October? Didn’t think so. That’s because when it comes to soliciting customer feedback, timing is everything. From the customer’s perspective, timing is what prevents a survey request from feeling spammy. From a company’s perspective, the right timing allows you to […]

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A Tech Dream Team: Qualaroo + Slack


Better than Bird and Magic on the same team? TBD. But there’s no doubt Slack has changed the game. Their real-time communication powers high-functioning teams. And at Qualaroo, we arm high-functioning teams with the voice of their customers. What happens when you put the two together? You get real-time customer feedback and insights. This ensures […]

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Ball So Hard, Qualaroo Wanna Find You: Geo-Targeting Goes Mobile


Having trouble segmenting your international audience on mobile? We’ve got you covered with the launch of geo-targeting on mobile. You can now identify and target your nudges to country-specific users. With this new horsepower, you can hone in to understand your mobile traffic based on region and culture. Let’s say you want to expand within […]

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Customer Feedback is the Key to a Better Product (If You Ask the Right Questions)

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CB Insights recently conducted post-mortems of 101 failed startups and found that 42% failed because they failed to solve a real, pressing need for a big enough market. That’s the minimum for any chance of success. Too many entrepreneurs respond to that reality by agonizing over what their hypothetical customers might want, and trying to […]

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How to Build Feedback into Your Product’s Lifecycle

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The product life cycle is one of the oldest, most enduringly useful business concepts around. In broad strokes, it defines the stages of customer acquisition and retention that all products typically go through. At each stage, it forces you take a step back and think about the big picture: How can you get this product […]

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3 Things You Need to Know About Exit Surveys

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There’s an interesting phenomenon that helps casinos make a lot of money. Gamblers attribute winning to skill and losing to bad luck. It’s this exact formula that keeps them at the Black Jack table long after they should have walked away. Gamblers walk a very fine line. Each winning hand is just a single card […]

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Qualaroo in Vancouver

We always have a great time in beautiful Vancouver, and Traction Conf and the Unbounce Call to Action Conference were no exception. Thanks to everyone who put together the stacked line-ups; I came away with a mind overflowing with fresh ideas. Give us a shout at for our top take-aways. Don’t miss us at […]

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Qualitative or Quantitative Customer Feedback? How to Get the Best of Both Worlds

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Qualitative or quantitative? When soliciting feedback from customers, it’s a big question that doesn’t feel like it has one right answer. For Mule Design co-founder Erika Hall, UX problems are best solved with qualitative feedback from customers. At the recent UX London conference she stated, “Quantitative approaches feel better, but are often actually worse.” Since […]

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Hiten Shah: How Customer Feedback Shapes Content Strategy

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This article comes from Hiten Shah, who recently released a new ebook: Content Marketing Playbook from 83,232,461 Website Visits. Download a free copy now. Over the past 10 years, Hiten has built and grown 8 different web-products, including Crazy Egg, Kissmetrics, and now Quick Sprout. Each of these companies used content marketing coupled with customer […]

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Qualaroo Hops Across the Pond for UX London

At some point amidst the clinking beer steins and hearty cheers in a myriad of languages, the downright magic of UX London dawned upon me. Still, it was hard to really put my finger on. It wasn’t just the phenomenal speakers I’d heard all day, though the talks were edifying. Sure, the venue was hip […]

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