You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.
Feedback: Your Hidden Power To Proactively Kill SaaS Churn
In my 15 plus years of working in Silicon Valley, I never heard of a developer or engineer referred to as ‘IT’. It wasn’t until a very brief stint at a bank that I heard the term ‘IT’ used to refer to the developers that were designing and building sophisticated systems to underwrite mortgages. I remember feeling profoundly disappointed that these developers had seemingly been reduced to technological serfs. ‘IT’ was an uninspiring title and grossly undervalued the creativity of their work.
We’re happy to announce a new initiative at Qualaroo that will help you increase the value of your survey interactions.