Measuring customer satisfaction is becoming more and more important with today’s highly aware and actively involved customers, because they have multiple platforms on which to share their views, both good and bad. This in turn can have a remarkable influence on other prospective customers about your business’s products and services.
How To Measure Customer Satisfaction In Context
Online marketing was pretty easy when I first started doing it in 1996. It wasn’t rocket science that you should test ads for response rates and measure conversions (the deeper the better). But surprisingly a lot of people weren’t following this process. Considering that there was less than $20 per year competing for the attention of each US Internet user, this little edge made it easy to profitably acquire lots of customers online.
We are big fans of Optimizely for running A/B tests on web pages. Like Qualaroo, it is one of the tools that empower marketers to be less dependent on engineering to improve website conversion rates. In fact, the two tools become even more powerful when you use them together. Many of our customers use Qualaroo to identify conversion issues and then apply those insights to their next Optimizely test.
In my 15 plus years of working in Silicon Valley, I never heard of a developer or engineer referred to as ‘IT’. It wasn’t until a very brief stint at a bank that I heard the term ‘IT’ used to refer to the developers that were designing and building sophisticated systems to underwrite mortgages. I remember feeling profoundly disappointed that these developers had seemingly been reduced to technological serfs. ‘IT’ was an uninspiring title and grossly undervalued the creativity of their work.
We’re happy to announce a new initiative at Qualaroo that will help you increase the value of your survey interactions.