The effectiveness of an e-learning tool can only be judged by how well it delivers a course content to educate and train its intended set of learners. But grading their performance at the end or asking them to fill out multiple surveys are not the only ways to judge its effectiveness.
How to Improve E-Learning Tools With Feedback
In April of this year, Mozilla Slovenia set off to improve the conversion rate of their website. The goal of the redesign was to modernize the site’s look and feel, make the site responsive, and clean up the information architecture, all leading to improved conversion rates. The team wanted to ensure that the redesign addressed the needs of their audience, and that they could optimize the site to maximize conversions and satisfied visitors.
Qualaroo was founded in 2012 by Sean Ellis, Eugene Mandel, Alex Sherstinsky, and Jason Meresman. We are a team of marketers and engineers who found it surprising that it is easier for most marketers to target someone else’s website visitor than people on their own website. We believe your own website has the potential to be your most powerful marketing lever, and we want to empower marketers to effectively use this lever.
When a customer puts the Qualaroo survey or nudge on their site, it looks like they are running, well… a Qualaroo product on their site! For many websites, especially the ones undergoing rapid changes, having our basic insights and conversion unit, captured below, has been perfectly acceptable, even though the unit’s basic appearance did not resemble that of other components of the site it was running on.
Qualaroo now makes it easy to create great looking lead gen forms and insert them anywhere in a Nudge. While many of our customers have used Qualaroo to generate leads in the past, most of those programs were limited to collecting an email address.
Successful companies are constantly trying to help customers get more value from their product. This requires both adding new features to a product and helping customer discover and understand the features that already exist.
There has been a lot of excitement about our recent integration that ties Qualaroo feedback to actual user behavior tracked in Google Analytics. In fact, E-Nor, a leading web analytics consulting firm, wrote a detailed blog post on exactly how they are using it. If you’re not familiar with E-Nor, you’ll recognize their clients such as Sony, Intuit, ADP, VMware, MIT, and SanDisk.
Our vision for Qualaroo has always been to build a powerful solution that goes beyond just insights to actually helping you improve the visitor’s experience and your results in real time.
The proliferation of marketing tools in recent years has been a mixed blessing for marketers. On one hand additional tools make everyone’s lives easier, but on other hand customer data is often silo-ed in individual tools that don’t talk to each other. While this is frustrating for marketers, it’s also a missed opportunity for the creators of marketing tools. Being a part of a broader ecosystem is a great way to drive adoption.