This post was written by Qualaroo team member Anastacia Valdespino.
A Beginner’s Guide to Guerrilla User Research
There has been a lot of excitement about our recent integration that ties Qualaroo feedback to actual user behavior tracked in Google Analytics. In fact, E-Nor, a leading web analytics consulting firm, wrote a detailed blog post on exactly how they are using it. If you’re not familiar with E-Nor, you’ll recognize their clients such as Sony, Intuit, ADP, VMware, MIT, and SanDisk.
Our vision for Qualaroo has always been to build a powerful solution that goes beyond just insights to actually helping you improve the visitor’s experience and your results in real time.
The proliferation of marketing tools in recent years has been a mixed blessing for marketers. On one hand additional tools make everyone’s lives easier, but on other hand customer data is often silo-ed in individual tools that don’t talk to each other. While this is frustrating for marketers, it’s also a missed opportunity for the creators of marketing tools. Being a part of a broader ecosystem is a great way to drive adoption.
Our customers often tell us that the ability to target the right customer in the right context is one of the things they value most about Qualaroo. Generally, URL targeting is one of our simplest forms of targeting we offer. It lets you quickly and easily configure on which page of your site your survey or Nudge™ will appear. But occasionally pages have more complex URL structures where our standard URL targeting is insufficient.
Online marketing was pretty easy when I first started doing it in 1996. It wasn’t rocket science that you should test ads for response rates and measure conversions (the deeper the better). But surprisingly a lot of people weren’t following this process. Considering that there was less than $20 per year competing for the attention of each US Internet user, this little edge made it easy to profitably acquire lots of customers online.
We are big fans of Optimizely for running A/B tests on web pages. Like Qualaroo, it is one of the tools that empower marketers to be less dependent on engineering to improve website conversion rates. In fact, the two tools become even more powerful when you use them together. Many of our customers use Qualaroo to identify conversion issues and then apply those insights to their next Optimizely test.
In my 15 plus years of working in Silicon Valley, I never heard of a developer or engineer referred to as ‘IT’. It wasn’t until a very brief stint at a bank that I heard the term ‘IT’ used to refer to the developers that were designing and building sophisticated systems to underwrite mortgages. I remember feeling profoundly disappointed that these developers had seemingly been reduced to technological serfs. ‘IT’ was an uninspiring title and grossly undervalued the creativity of their work.
We’re happy to announce a new initiative at Qualaroo that will help you increase the value of your survey interactions.