July 9, 2019

Getting Executive Buy-In For Your User Research Tool

Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.

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January 29, 2013

The Online Marketing Arms Race

Online marketing was pretty easy when I first started doing it in 1996.  It wasn’t rocket science that you should test ads for response rates and measure conversions (the deeper the better). But surprisingly a lot of people weren’t following this process.  Considering that there was less than $20 per year competing for the attention of each US Internet user, this little edge made it easy to profitably acquire lots of customers online.

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January 25, 2013

How To Use Qualaroo and Optimizely Together

We are big fans of Optimizely for running A/B tests on web pages. Like Qualaroo, it is one of the tools that empower marketers to be less dependent on engineering to improve website conversion rates.  In fact, the two tools become even more powerful when you use them together.  Many of our customers use Qualaroo to identify conversion issues and then apply those insights to their next Optimizely test.

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January 13, 2013

Rebirth of the Developer

In my 15 plus years of working in Silicon Valley, I never heard of a developer or engineer referred to as ‘IT’.  It wasn’t until a very brief stint at a bank that I heard the term ‘IT’ used to refer to the developers that were designing and building sophisticated systems to underwrite mortgages.  I remember feeling profoundly disappointed that these developers had seemingly been reduced to technological serfs.  ‘IT’ was an uninspiring title and grossly undervalued the creativity of their work.

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September 25, 2012

Announcing Nudge – Influence Behavior while Generating Insights

We’re happy to announce a new initiative at Qualaroo that will help you increase the value of your survey interactions.

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July 30, 2012

KISSinsights is Now Qualaroo

Today we released our first major update to KISSinsights since acquiring it last month. It includes both a name change and a pricing change.

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The Qualaroo team has years of collective experience in user feedback and can help you capture insights that matter – at scale.

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