Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
5 UX Tools Marketers Can Use To Launch New Creatives QuicklyJuly 9, 2018
We understand that every business can’t have a team of UX experts or dedicated design staff. However, that doesn’t mean every business can’t deliver an excellent user experience and functional design for their users. We surveyed SaaS marketing teams and asked them which tools they use to get creatives out the door. Coincidentally, all the tools mentioned are all tools the Qualaroo marketing teams uses too!
These tools empower all businesses and brands to create targeted, beautiful, effective designs to test in the market in little to no time at all. It helps prevent spending too much development time and resources on deploying a creative project that hasn’t yet been proven to work yet. You can use these tools to test different messages in the market before investing the time and resources to go all in on one message across all your campaigns. Check them out.
Canva believes you don’t need to be a graphic designer to create beautiful graphics for your business. Canva is an amazing design tool that utilizes a simple drag-and-drop interface to create professional, high-quality graphics. Whether you’re creating social media icons, brochures, flyers, posters, blog graphics or display ads, Canva has the tools to bring your vision to life. The best feature Canva has, according to marketers, is the ability to resize any creative into the parameters of the platform they’ll be launching on whether Twitter, Facebook, Google Ads, LinkedIn – you can simply resize them with a click of a button. At Qualaroo, we create images for landing pages, creative socials ads and more.
There are free and paid versions, both offering fonts, stock images, icons and a photo editor.
Getting users to complete a CTA is no easy task, but it gets a whole lot easier with the right landing page. Instapage makes it easy to create beautiful landing pages with their built-in, customizable templates. No coding or developers are required with the drag-and-drop widgets, powerful integrations and form-building tools that are all at your fingertips. Their in depth list of integrations makes it easy for any marketer to integrate these pages into their marketing stack whether WordPress, Hubspot, Google Analytics and more. Instapage page makes it easy to create landing pages at scale with their Global Blocks feature where you can save blocks and add them to a variety of pages. We at Qualaroo are big fans of Instapage!
Monthly or annual plans are available for everyone from beginner-level marketers to enterprise solutions.
This user experience troubleshooting tool helps teams get a clear picture of the user experience. When technical teams get requests from users with a simple “something’s not working” message, it’s a bit difficult to pin down the actual problem. But with FullStory’s powerful session playback feature, teams can see exactly where bugs are occurring and get them fixed ASAP. Although many customer success teams use this tool to communicate in app issues with their development teams, marketers also find FullStory useful when investigating low conversion rates. It helps teams see how users interact with the website and allows them to make optimizations as needed to increase their conversion rates.
Pricing ranges from a free version all the way to enterprise options.
A picture is worth a thousand words. With Unsplash, you can find beautiful images available for free. This generous community of creators share photos that are now seen more than the front page of the New York Times. Photographs for a website, social media campaigns, landing pages, blog posts and beyond are all available through the open creative community at Unsplash. We are big fans of Unsplash at Qualaroo too! In fact, the image used for this post was found on Unsplash.
What makes design effective depends greatly on those who are actually using your product or service. To find out what your users need, you must first listen and then turn the feedback into action. Qualaroo’s decision analysis platform allows you to design and implement questions that give your business the actionable feedback you’re looking for. And when you get the feedback needed to make change, you can go up the list of design tools and start your work on another creative and iterate as you hit your goals.
The most important goal of any design or marketing team is to communicate a message and tell a story. These tools can help you tell that story effectively, whether you’re working with a dedicated user experience team, as a solo operator or anywhere in between.
Now it’s your turn—what UX tools can you just not live without? Let us know in the comments.
This post originally appeared on UsabilityGeek.
This post was written and contributed by Alex Birkett of Hubspot.
Understanding the steps users take as they interact with your brand and how they feel along the way is crucial to managing in today’s digital experience landscape. A customer journey mapping tool gives you the ability to put yourself in a customer’s shoes and see what the end-to-end experience is like. By visually representing this process, you can begin to understand which of your company’s touchpoints bring joy and which cause frustration for the customer.
We all know that user feedback is important, that goes without saying. It should be the primary source of information you look to if you’d like to improve your user’s experience and your product itself.
Sometimes it feels like apps, tools, and services we use are an extension of the work that we do. That’s especially true if you work in UX, product management, or any sort of design. UX tools do a lot of heavy lifting when it comes to user research and design.
This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu.
There’s no shortage of content about UI/UX, and the discipline itself is fast-moving. Whatever your primary interest—whether it’s accessibility, front-end design or user research—there’s a UX blog for you. So, how can you know which of blogs or news sources are worth exploring? Not to fear, we’ve done our own research and think that these 19 UX blogs are where it’s at.
This post was written by Qualaroo team member Sarah Cantu.
The Net Promoter Score (NPS) has historically been the single key indicator of success for customer service teams across most industries.