You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.
A Tech Dream Team: Qualaroo + SlackJuly 21, 2016
Better than Bird and Magic on the same team? TBD. But there’s no doubt Slack has changed the game. Their real-time communication powers high-functioning teams. And at Qualaroo, we arm high-functioning teams with the voice of their customers. What happens when you put the two together?
You get real-time customer feedback and insights. This ensures a constant, instantaneous pulse on your customer sentiment. This means real-time CRO, NPS and more. To say the least, we are proud to announce our new integration with Slack.
We’ve gathered our own insights on what our customers want. Beyond the blatant “hit us up with that Qualaroo/Slack integration,” your voice has made it clear: you want your insights on the quick draw and in a digestible format. And that’s where Slack comes in.
For teams invested in Slack collaboration, we’re removing another barrier between you and your customers. In other words, we’re removing another barrier blocking you from optimizing your marketing funnel, uncovering key feedback for your product roadmap, and capitalizing on that hot lead, and doing so at ludicrous speed.
Customer insights and all of that survey paydirt your customers want to share can now be delivered straight to a slack channel of your choosing.
The response hits your Slack once it’s submitted by your customer. It’s a window into how your nudge is performing—and more importantly what your customers want in that current moment.
It’s super easy to get going and have you responses piped into Slack in no time. Sync your Slack and Qualaroo now to break another wall between you and your customers.
Never stop questioning,
The Qroo Team
Prototype testing lets you discover whether users can achieve their goals and solve their problems using your solution. It’s a critical step that should be taken before any successful product launch.
This article will cover the major Dos and Don’ts of prototype testing. We’ll walk you through the most common mistakes we see in the field and share tips on how to avoid them.
Testing prototypes is an inherent part of finalizing designs. Nobody wants to wonder why users are not utilizing an app the way it should be utilized or why they can’t seem to complete a purchase on your website. And nobody wants to rework something that’s already been shipped.
UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the help of a researcher, getting the user input essential to design a great product can certainly be a challenge.
As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines.
Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
This post originally appeared on UsabilityGeek.