Did you know that UX designers have secret SEO superpowers? Learn how to harness them. Use UX to improve user engagement and increase organic traffic in this comprehensive guide.
Announcing Nudge – Influence Behavior while Generating InsightsSeptember 25, 2012
We’re happy to announce a new initiative at Qualaroo that will help you increase the value of your survey interactions.
It is called Nudge, which is a personalized prompt at the end of a survey that encourages an action such as signing up, trying a feature or becoming a paying customer. The targeting is personalized based on a user’s response to a survey question.
About.me Increases Signups with Qualaroo
While this initiative was inspired by several of our customers, About.me probably played the most important role. Ryan Fujiu, who runs user engagement and growth at About.me, says that 20% of all new user signups are now a direct result of Qualaroo.
New visitors to an About.me profile are asked: “Would like your own About.me page?” This prompt is currently triggered after a new visitor is on the profile for 10 seconds.
Ryan tested multiple variations of this prompt and this was the one that worked the best. He credits the big boost in signups to the ability to control the timing of Qualaroo: “When you ask for something, timing is everything.” With Qualaroo, he could target the prompt after the user had been on the profile for a while.
He also liked that he was able to do all of the experimentation without bothering his developers. He explains: “once the code snippet was on the page, I could experiment until I found something that worked really well.”
Nudge Now Available for All
Ryan and several other innovators wanted to be able to control the prompt depending on a user’s response to a survey question. This functionality is now supported in several predefined Nudges and we plan to eventually roll it out more generally.
There are now five predefined formats available. For example, you can ask users if they would recommend your service. If they say yes, you can prompt them to tweet about your service. If they say no, they are thanked for their feedback. If you don’t like the exact wording, you can edit the question.
We plan to publish many new formats over the next several weeks. Currently the following are available:
- Drive New Signups – Create a campaign to prompt sign ups after a threshold of usage is reached on your website
- Increase Product Usage – Highlight important features to users who haven’t yet tried them to increase engagement
- Grow Email List – Collect email addresses to deliver special offers and promotions straight to the inbox
- Get Recommendations on Twitter – Get users who love you to recommend you on Twitter
- Recruit Usability Testers – Recruit visitors for a usability test in real-time
For now you can use it as part of your existing Qualaroo plan and we eventually plan to offer Nudge as an add-on service. If you already have the Qualaroo code on your site, click here to try Nudge. Otherwise, sign up to try Nudge for free.
What other Nudges would you like to see? Add them below as a comment or email me directly at firstname.lastname@example.org .
Prototype testing lets you discover whether users can achieve their goals and solve their problems using your solution. It’s a critical step that should be taken before any successful product launch.
This article will cover the major Dos and Don’ts of prototype testing. We’ll walk you through the most common mistakes we see in the field and share tips on how to avoid them.
Testing prototypes is an inherent part of finalizing designs. Nobody wants to wonder why users are not utilizing an app the way it should be utilized or why they can’t seem to complete a purchase on your website. And nobody wants to rework something that’s already been shipped.
UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the help of a researcher, getting the user input essential to design a great product can certainly be a challenge.
As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines.
Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
This post originally appeared on UsabilityGeek.
This post was written and contributed by Alex Birkett of Hubspot.