June 5, 2020

How to Improve E-Learning Tools With Feedback

The effectiveness of an e-learning tool can only be judged by how well it delivers a course content to educate and train its intended set of learners. But grading their performance at the end or asking them to fill out multiple surveys are not the only ways to judge its effectiveness. 

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December 11, 2018

Recruiting User Research Participants with Qualaroo

Qualaroo is a tool that allows you to gather insights from your users. But you can also use it to recruit participants for user research!

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November 28, 2018

10 Rules for UX Beginners

Getting started with UX can be overwhelming. There’s a lot to do and even more to learn. Whether you’ve just learned that this field exists or have a few UX projects under your belt, knowing and avoiding common pitfalls of the trade will save you time and headaches down the line.

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November 14, 2018

New Reporting Dashboard is Now in Beta!

Users are at the heart of what all businesses do. If you don’t understand who they are and what they care about, creating solutions or anything of value for them becomes difficult if not impossible. That’s why Qualaroo is dedicated to collecting and analyzing user insights across a number of platforms.

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November 9, 2018

Key Takeaways From San Antonio World Usability Day 2018: Design for Good or Evil

This year, the Qualaroo team was thrilled to sponsor San Antonio World Usability Day in partnership with our friends at Mission UX. As part of the programming, we heard presentations from UX leaders at companies like USAA, The City of San Antonio, and AT&T. There was no shortage of insights, but here are some that made the biggest impact on us.

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November 6, 2018

[Webinar] Supercharge Your Revenue with Data-Driven Pricing!

Last week we sat down with our friends at ProfitWell (formerly known as Price Intelligently) to discuss all things pricing. Patrick Campbell, the team’s CEO, gave us insight into how the ProfitWell team helps their clients perfect pricing to maximize profits.

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November 2, 2018

Your Email is Practically Camouflage!

This article was contributed by Matthew Barber, Account Executive at Qualaroo.

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October 18, 2018

Can a Few Wording Changes Increase Conversions? Our Guide to Optimizing Web Copy for SaaS Products

For many software-as-a-service (SaaS) companies, the homepage is a major contributor to closing sales. It must demonstrate your value, stand out from the pack and ultimately convert prospects into customers. That being said, homepage copy is arguably the most important factor in any SaaS website. To help you put your best foot forward, we’re sharing six strategies for optimizing web copy that your SaaS business should consider.

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September 27, 2018

Understanding the User Experience with On-site Satisfaction

When researching the user experience, there’s a lot to consider. Getting into the mind of your user is no small task, but it can reap great rewards. From creating a seamless web or mobile experience to better understanding how to market your products or services, user experience research is key to knowing how to provide value to your customers. But before you get caught up in complex research methods, there is a baseline measurement of the user experience every team should start with: how satisfied are visitors on your site?

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September 20, 2018

3 Common Mistakes in User Feedback Programs (And How to Avoid Them!)

Whether it’s implementing on-site surveys or a commitment to building out an NPS program, more and more companies are attempting to gather user feedback. However, there are also a number of common pitfalls to the pursuit of feedback. We often see organizations botch their user feedback programs by not focusing on personalization or adopting a user-first mindset. To help you avoid these mistakes, we’ve put together a list of some of the biggest issues we see in the customer survey world, along with easy fixes you can implement in your company’s program.

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September 13, 2018

3 Ways Online Fashion Retailer Missguided Utilizes Consumer Feedback

Fashion is an industry built on user feedback—one day you’re in and the next you’re out. We were interested in seeing how Missguided, an Ecommerce store specializing in women’s on-trend clothing, implemented a user feedback program to remain at the top of the game. Here are three insights from Will Brooks, the lead analyst on Missguided’s Ecommerce team.

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