September 5, 2019

Step by Step: Testing Your Prototype

Testing prototypes is an inherent part of finalizing designs. Nobody wants to wonder why users are not utilizing an app the way it should be utilized or why they can’t seem to complete a purchase on your website. And nobody wants to rework something that’s already been shipped. 

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September 20, 2018

3 Common Mistakes in User Feedback Programs (And How to Avoid Them!)

Whether it’s implementing on-site surveys or a commitment to building out an NPS program, more and more companies are attempting to gather user feedback. However, there are also a number of common pitfalls to the pursuit of feedback. We often see organizations botch their user feedback programs by not focusing on personalization or adopting a user-first mindset. To help you avoid these mistakes, we’ve put together a list of some of the biggest issues we see in the customer survey world, along with easy fixes you can implement in your company’s program.

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September 13, 2018

3 Ways Online Fashion Retailer Missguided Utilizes Consumer Feedback

Fashion is an industry built on user feedback—one day you’re in and the next you’re out. We were interested in seeing how Missguided, an Ecommerce store specializing in women’s on-trend clothing, implemented a user feedback program to remain at the top of the game. Here are three insights from Will Brooks, the lead analyst on Missguided’s Ecommerce team.

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September 6, 2018

[Webinar] Increase Shopping Cart Completions this Holiday Season with User Feedback

Earlier this week we hosted an eCommerce Webinar featuring conversion rate expert and COO of AWA digital, Johann Van Tonder, joined by Feedback Expert at Qualaroo, Michael Nadelman. We had an in-depth discussion on how teams can capture and use feedback to reduce their shopping cart abandonment rate and, ultimately, drive conversions.

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September 4, 2018

Why User Feedback Should Be a Part of Your Marketing Stack

Everything your company does is a form of marketing. From customer service to your product’s performance, all touchpoints with your company leave an imprint on the user. With such high stakes, it’s crucial to listen, gather user feedback and understand what will resonate positively with them. Here are three ways you can make use of user feedback and integrate it into your marketing strategy.

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July 23, 2018

The Benefits of Running your Net Promoter Score Program Onsite vs. Email

This post is written and contributed by feedback expert Michael Nadelman. 

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July 12, 2018

Why did your prospect go dark? Just ask.

Written and contributed by Curtis Morris, CEO @ Qualaroo

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The Qualaroo team has years of collective experience in user feedback and can help you capture insights that matter – at scale.

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