Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
Getting Executive Buy-In For Your User Research Tool
Everything your company does is a form of marketing. From customer service to your product’s performance, all touchpoints with your company leave an imprint on the user. With such high stakes, it’s crucial to listen, gather user feedback and understand what will resonate positively with them. Here are three ways you can make use of user feedback and integrate it into your marketing strategy.
This post is written and contributed by feedback expert Michael Nadelman.
Photo Credit: Luca Upper
Written and contributed by Angela Bartels, VP of Marketing at Qualaroo
Written and contributed by Curtis Morris, CEO @ Qualaroo