Collect User Insights (Practically) Anywhere with Nudge for Prototypes

Get out your planners UXers! We’ve put together a list of the top UX events around the world to watch out for. From interaction design to social change, there are a lot of themes to choose from. 

Qualaroo is a tool that allows you to gather insights from your users. But you can also use it to recruit participants for user research!

Getting started with UX can be overwhelming. There’s a lot to do and even more to learn. Whether you’ve just learned that this field exists or have a few UX projects under your belt, knowing and avoiding common pitfalls of the trade will save you time and headaches down the line.

Users are at the heart of what all businesses do. If you don’t understand who they are and what they care about, creating solutions or anything of value for them becomes difficult if not impossible. That’s why Qualaroo is dedicated to collecting and analyzing user insights across a number of platforms.

This year, the Qualaroo team was thrilled to sponsor San Antonio World Usability Day in partnership with our friends at Mission UX. As part of the programming, we heard presentations from UX leaders at companies like USAA, The City of San Antonio, and AT&T. There was no shortage of insights, but here are some that made the biggest impact on us.

Last week we sat down with our friends at ProfitWell (formerly known as Price Intelligently) to discuss all things pricing. Patrick Campbell, the team’s CEO, gave us insight into how the ProfitWell team helps their clients perfect pricing to maximize profits.

This article was contributed by Matthew Barber, Account Executive at Qualaroo.

For many software-as-a-service (SaaS) companies, the homepage is a major contributor to closing sales. It must demonstrate your value, stand out from the pack and ultimately convert prospects into customers. That being said, homepage copy is arguably the most important factor in any SaaS website. To help you put your best foot forward, we’re sharing six strategies for optimizing web copy that your SaaS business should consider.

When researching the user experience, there’s a lot to consider. Getting into the mind of your user is no small task, but it can reap great rewards. From creating a seamless web or mobile experience to better understanding how to market your products or services, user experience research is key to knowing how to provide value to your customers. But before you get caught up in complex research methods, there is a baseline measurement of the user experience every team should start with: how satisfied are visitors on your site?

Whether it’s implementing on-site surveys or a commitment to building out an NPS program, more and more companies are attempting to gather user feedback. However, there are also a number of common pitfalls to the pursuit of feedback. We often see organizations botch their user feedback programs by not focusing on personalization or adopting a user-first mindset. To help you avoid these mistakes, we’ve put together a list of some of the biggest issues we see in the customer survey world, along with easy fixes you can implement in your company’s program.