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It is imperative to collect consumer feedback if you’re a company looking to shift and grow along with consumers’ needs. However, it’s not enough to simply collect feedback: consumer voices must be brought to the forefront of your business through action. Gathering feedback, analyzing those concerns and executing solutions to their pain points is where […]
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We’ve all been there: you’re on a website trying to buy a product or get access to a service, when you’re bombarded by the dreaded survey questions. It can be exhausting and survey fatigue is real. Businesses must understand that your visitors are often coming to your site for a product or service to solve […]
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This post is written and contributed by feedback expert Michael Nadelman. Using the Net Promoter Score (NPS) is the world standard for getting a pulse of how your customers feel about your brand, product or service. The insights you receive from your NPS survey can help you find more customers through referrals, reduce churn activity […]
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Written and contributed by Curtis Morris, CEO @ Qualaroo Ever have an engaged prospect that all of sudden went “dark?” They went from replying to your emails, answering phone calls, showing interest in your product or service to shutting you out of their life. You’re left wondering what went wrong. Perhaps it was something you said on […]
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Photo Credit: Luca Upper We understand that every business can’t have a team of UX experts or dedicated design staff. However, that doesn’t mean every business can’t deliver an excellent user experience and functional design for their users. We surveyed SaaS marketing teams and asked them which tools they use to get creatives out the […]
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Content by Bretagne Abirached and Carina Moncivais of SapientRazorfish. Compiled by Devina Kumar, Marketing at Qualaroo. Leading UX and digital marketing experts gathered for a lunch and learn event in San Antonio, Texas featuring keynote speakers from SapientRazorfish: Carina Moncivais, Senior Client Partner, Publicis.Sapient (formerly SapientRazorfish) and Bretagne Abirached – Associate Creative Director Experience, SapientRazorfish. […]
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Written and contributed by Angela Bartels, VP of Marketing at Qualaroo When understanding your web traffic in tools such as Google Analytics, there will always be that “I don’t know where this user came from” channel known as “Direct Traffic.” Direct traffic is identified by those that land directly on your website by typing […]
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Written and contributed by Curtis Morris, CEO @ Qualaroo A quick search of your email archive is likely to reveal at least one email asking you to take a survey. The subject matter might be anything from a recent experience you’ve had, a review of the food at a restaurant, or even feedback about […]
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Written and contributed by Angela Bartels, Marketing @ Qualaroo As a marketer, Zapier has probably been the most fundamental tool of my marketing stack for over 4 years now. When marketers are able to get things done without the help of a developer, everyone wins. The developers can focus on product development and marketers can […]
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Written and contributed by Curtis Morris, CEO @ Qualaroo Few things are worse than pouring your first cup of coffee on Monday morning, grabbing the half and half out of the fridge and adding it to your coffee only to realize that it has gone bad. The coffee is ruined. You are going to be late […]
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