Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
Getting Executive Buy-In For Your User Research Tool
Qualaroo was founded in 2012 by Sean Ellis, Eugene Mandel, Alex Sherstinsky, and Jason Meresman. We are a team of marketers and engineers who found it surprising that it is easier for most marketers to target someone else’s website visitor than people on their own website. We believe your own website has the potential to be your most powerful marketing lever, and we want to empower marketers to effectively use this lever.
When a customer puts the Qualaroo survey or nudge on their site, it looks like they are running, well… a Qualaroo product on their site! For many websites, especially the ones undergoing rapid changes, having our basic insights and conversion unit, captured below, has been perfectly acceptable, even though the unit’s basic appearance did not resemble that of other components of the site it was running on.
Qualaroo now makes it easy to create great looking lead gen forms and insert them anywhere in a Nudge. While many of our customers have used Qualaroo to generate leads in the past, most of those programs were limited to collecting an email address.
Successful companies are constantly trying to help customers get more value from their product. This requires both adding new features to a product and helping customer discover and understand the features that already exist.
There has been a lot of excitement about our recent integration that ties Qualaroo feedback to actual user behavior tracked in Google Analytics. In fact, E-Nor, a leading web analytics consulting firm, wrote a detailed blog post on exactly how they are using it. If you’re not familiar with E-Nor, you’ll recognize their clients such as Sony, Intuit, ADP, VMware, MIT, and SanDisk.
Our vision for Qualaroo has always been to build a powerful solution that goes beyond just insights to actually helping you improve the visitor’s experience and your results in real time.
The proliferation of marketing tools in recent years has been a mixed blessing for marketers. On one hand additional tools make everyone’s lives easier, but on other hand customer data is often silo-ed in individual tools that don’t talk to each other. While this is frustrating for marketers, it’s also a missed opportunity for the creators of marketing tools. Being a part of a broader ecosystem is a great way to drive adoption.
Our customers often tell us that the ability to target the right customer in the right context is one of the things they value most about Qualaroo. Generally, URL targeting is one of our simplest forms of targeting we offer. It lets you quickly and easily configure on which page of your site your survey or Nudge™ will appear. But occasionally pages have more complex URL structures where our standard URL targeting is insufficient.