You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.
Collect User Insights (Practically) Anywhere with Nudge for PrototypesAugust 20, 2019
This post was written by Paulina Wójciak, CEO Qualaroo
UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the help of a researcher, getting the user input essential to design a great product can certainly be a challenge.
That’s why we’ve launched Nudge for Prototypes, a new Qualaroo feature built to further our mission of making user research accessible and scalable for UX designers. Making sure our users can collect insights at every stage of the design process is a key part of that goal.
“Nudge for Prototypes is a game-changer for UX designers.” – Paulina Wojciak
Nudge for Prototypes is built to help you gather the user insights you need to avoid costly mistakes or usability hurdles. No-code implementation also means you can start collecting insights without help from engineers.
How it Works
UX design doesn’t happen in a vacuum, so gathering insights from key users and stakeholders on your team is crucial. However, there isn’t always time to conduct formal research or resources to have a user researcher on the case. With Nudge for Prototypes, you can conduct user research quickly and painlessly on custom URLs or on prototypes developed in the design tool of your choice.
Use Qualaroo to set up your nudge and display it on the URL or mockup of your choice, share with user testers or key stakeholders, and use the Qualaroo dashboard to analyze the results and share key insights. Automate user research as early as possible in the design process and build products people love.
There are a number of ways Nudge for Prototypes can give you confidence in your design decisions and ultimately create valuable experiences for your users.
- Collect insights before launching redesigns or new features. Use prototyping tools like InVision, Axure, Marvel, AdobeXD, Figma, or custom URLs.
- Need user insights ASAP? No-code installation means never having to wait around for a developer.
- Benchmark and conduct research on (public) competitor sites.
Wherever you may need to gather user insights, Nudge for Prototypes gives you the insights you need to design confidently.
How to Get Started
Ready to start collecting user insights at all stages of the design process? Sign up for a free trial.
Prototype testing lets you discover whether users can achieve their goals and solve their problems using your solution. It’s a critical step that should be taken before any successful product launch.
This article will cover the major Dos and Don’ts of prototype testing. We’ll walk you through the most common mistakes we see in the field and share tips on how to avoid them.
Testing prototypes is an inherent part of finalizing designs. Nobody wants to wonder why users are not utilizing an app the way it should be utilized or why they can’t seem to complete a purchase on your website. And nobody wants to rework something that’s already been shipped.
As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines.
Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
This post originally appeared on UsabilityGeek.
This post was written and contributed by Alex Birkett of Hubspot.