Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
Are You Missing Out on User Feedback That Could Impact Your Bottom Line?March 14, 2019
At Qualaroo, we believe that user feedback is at the heart of the success of all businesses. Our mission is to make user research faster, easier, and more accessible for companies of all shapes and sizes.
Once you begin the process of designing a user research program and trying to do it right, things can get complicated.
You can start asking yourself questions like where’s the best place to gather feedback? What channels would likely perform best? What questions should I be asking? And if you don’t have a specific problem you’re looking to gather feedback about, then you probably need to conduct research about your research.
Gathering user feedback can have a major impact on all parts of a business. So approaching it the right way is key. That’s why we put together a free guide to collecting and using user feedback.
Why you should collect user feedback – We’ll discuss how user insights can impact your business and save you both time and money.
Who you should collect user feedback from – We’ll walk you through different methods for segmenting your customers and whether or not you should worry about finding the ideal user for testing. Hint: it may not be worth your time.
What you should collect user feedback about – When it comes to gaining insights from your users, the topic areas can seem endless: customer satisfaction, usability questions, and more. We’ll overview different types of user feedback and when you should collect them.
When to collect user feedback – There are many ways you can decide when to ask users for feedback. Whether it’s based on specific actions they’ve taken or on-site triggers, asking for smart feedback. We’ll walk you through our recommendations and how to decide what’s right for your user feedback program.
Where to collect user feedback – what channels work best and why? There are a number of different things to consider when choosing the proper channels for collecting feedback. We’ll help you parse through it all!
How to collect user feedback – We collaborated with some UX thought leaders to get their insights on best practices. Of course, we weaved in some of the tidbits we’ve picked up over the years as well!
Claim Your Copy
All teams can benefit from high fidelity user feedback. Our guide will give you the who, what, when, how, and why of how to get started.
Access your copy of the guide today and start activating on user feedback now.
This post originally appeared on UsabilityGeek.
This post was written and contributed by Alex Birkett of Hubspot.
Understanding the steps users take as they interact with your brand and how they feel along the way is crucial to managing in today’s digital experience landscape. A customer journey mapping tool gives you the ability to put yourself in a customer’s shoes and see what the end-to-end experience is like. By visually representing this process, you can begin to understand which of your company’s touchpoints bring joy and which cause frustration for the customer.
We all know that user feedback is important, that goes without saying. It should be the primary source of information you look to if you’d like to improve your user’s experience and your product itself.
Sometimes it feels like apps, tools, and services we use are an extension of the work that we do. That’s especially true if you work in UX, product management, or any sort of design. UX tools do a lot of heavy lifting when it comes to user research and design.
This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu.
There’s no shortage of content about UI/UX, and the discipline itself is fast-moving. Whatever your primary interest—whether it’s accessibility, front-end design or user research—there’s a UX blog for you. So, how can you know which of blogs or news sources are worth exploring? Not to fear, we’ve done our own research and think that these 19 UX blogs are where it’s at.
This post was written by Qualaroo team member Sarah Cantu.
The Net Promoter Score (NPS) has historically been the single key indicator of success for customer service teams across most industries.