You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.
Are You Missing Out on User Feedback That Could Impact Your Bottom Line?March 14, 2019
At Qualaroo, we believe that user feedback is at the heart of the success of all businesses. Our mission is to make user research faster, easier, and more accessible for companies of all shapes and sizes.
Once you begin the process of designing a user research program and trying to do it right, things can get complicated.
You can start asking yourself questions like where’s the best place to gather feedback? What channels would likely perform best? What questions should I be asking? And if you don’t have a specific problem you’re looking to gather feedback about, then you probably need to conduct research about your research.
Gathering user feedback can have a major impact on all parts of a business. So approaching it the right way is key. That’s why we put together a free guide to collecting and using user feedback.
Why you should collect user feedback – We’ll discuss how user insights can impact your business and save you both time and money.
Who you should collect user feedback from – We’ll walk you through different methods for segmenting your customers and whether or not you should worry about finding the ideal user for testing. Hint: it may not be worth your time.
What you should collect user feedback about – When it comes to gaining insights from your users, the topic areas can seem endless: customer satisfaction, usability questions, and more. We’ll overview different types of user feedback and when you should collect them.
When to collect user feedback – There are many ways you can decide when to ask users for feedback. Whether it’s based on specific actions they’ve taken or on-site triggers, asking for smart feedback. We’ll walk you through our recommendations and how to decide what’s right for your user feedback program.
Where to collect user feedback – what channels work best and why? There are a number of different things to consider when choosing the proper channels for collecting feedback. We’ll help you parse through it all!
How to collect user feedback – We collaborated with some UX thought leaders to get their insights on best practices. Of course, we weaved in some of the tidbits we’ve picked up over the years as well!
Claim Your Copy
All teams can benefit from high fidelity user feedback. Our guide will give you the who, what, when, how, and why of how to get started.
Access your copy of the guide today and start activating on user feedback now.
We grouped our list of 29 questions into the different topics you should consider exploring in prototype testing. Aim to choose at least one from each section to make sure all your bases are covered. We’ve also included a few pro-tips here as food for thought.
This article will cover the major Dos and Don’ts of prototype testing. We’ll walk you through the most common mistakes we see in the field and share tips on how to avoid them.
Testing prototypes is an inherent part of finalizing designs. Nobody wants to wonder why users are not utilizing an app the way it should be utilized or why they can’t seem to complete a purchase on your website. And nobody wants to rework something that’s already been shipped.
UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the help of a researcher, getting the user input essential to design a great product can certainly be a challenge.
As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines.
Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
This post originally appeared on UsabilityGeek.