This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu. Not too long ago, “streaming” music meant listening to the radio or watching music videos on MTV. If you really loved an artist, you would pay between $10 and $20 for a tape or CD and listen to their … Continued
Are You Missing Out on User Feedback That Could Impact Your Bottom Line?March 14, 2019
At Qualaroo, we believe that user feedback is at the heart of the success of all businesses. Our mission is to make user research faster, easier, and more accessible for companies of all shapes and sizes.
Once you begin the process of designing a user research program and trying to do it right, things can get complicated.
You can start asking yourself questions like where’s the best place to gather feedback? What channels would likely perform best? What questions should I be asking? And if you don’t have a specific problem you’re looking to gather feedback about, then you probably need to conduct research about your research.
Gathering user feedback can have a major impact on all parts of a business. So approaching it the right way is key. That’s why we put together a free guide to collecting and using user feedback.
Why you should collect user feedback – We’ll discuss how user insights can impact your business and save you both time and money.
Who you should collect user feedback from – We’ll walk you through different methods for segmenting your customers and whether or not you should worry about finding the ideal user for testing. Hint: it may not be worth your time.
What you should collect user feedback about – When it comes to gaining insights from your users, the topic areas can seem endless: customer satisfaction, usability questions, and more. We’ll overview different types of user feedback and when you should collect them.
When to collect user feedback – There are many ways you can decide when to ask users for feedback. Whether it’s based on specific actions they’ve taken or on-site triggers, asking for smart feedback. We’ll walk you through our recommendations and how to decide what’s right for your user feedback program.
Where to collect user feedback – what channels work best and why? There are a number of different things to consider when choosing the proper channels for collecting feedback. We’ll help you parse through it all!
How to collect user feedback – We collaborated with some UX thought leaders to get their insights on best practices. Of course, we weaved in some of the tidbits we’ve picked up over the years as well!
Claim Your Copy
All teams can benefit from high fidelity user feedback. Our guide will give you the who, what, when, how, and why of how to get started.
Access your copy of the guide today and start activating on user feedback now.
There’s no shortage of content about UI/UX, and the discipline itself is fast-moving. Whatever your primary interest—whether it’s accessibility, front-end design or user research—there’s a UX blog for you. So, how can you know which of blogs or news sources are worth exploring? Not to fear, we’ve done our own research and think that these … Continued
This post was written by Qualaroo team member Sarah Cantu. Have you ever tried to remember a close friend’s favorite type of sweet treat for their birthday or celebration, only to realize you have no idea what flavors they prefer? In fact, you’ve probably eaten sweets with this person on more than one occasion, only … Continued
The Net Promoter Score (NPS) has historically been the single key indicator of success for customer service teams across most industries.
When it comes to methods of gathering feedback, the gold standard for marketers is the in-person focus group. This format offers an opportunity to gather opinions, verbal feedback, and observation of attitudes about your product. However, focus groups can also be costly and time-consuming, which can be prohibitive for small teams or small budgets. But this shouldn’t hold you back from gathering high-quality feedback.
At Qualaroo, we know that user feedback should be integral to your UX and digital product strategy. After all, your product, sales, and marketing teams are not mind readers. User feedback contextualizes what your users want and eliminates the guesswork of product development.
How can you know what someone thinks when they aren’t vocalizing their thoughts or feelings? How do you solve problems for users who aren’t providing you with raw feedback (or any feedback for that matter)? This is a consistent challenge UX and marketing professionals face. Without a written response, reaction or review, it can be difficult to know how to improve your product and its user experience.
Over the past few months, we’ve made a number of updates to Qualaroo designed to make your experience better: like revamping our Sentiment Analysis and NPS reporting experiences. Today we’re excited to announce another such release: Qualaroo now supports Content Delivery Network (CDN)!
Like any field, there are ideas and best practices in web design and experience that have become central tenets. While these “laws” are meant to improve web usability and experience, they’re certainly not immutable.
In November, we released a set of new reporting functionality in Qualaroo’s reporting dashboard. Complete with improved NPS reporting, nudge performance statistics at a glance, and word clouds, we brought you new ways to get more out of your Qualaroo experience.