This post was written by Qualaroo team member Anastacia Valdespino.
Increase Your User Feedback Response Rate with Qualaroo + CDNJanuary 28, 2019
Over the past few months, we’ve made a number of updates to Qualaroo designed to make your experience better: like revamping our Sentiment Analysis and NPS reporting experiences. Today we’re excited to announce another such release: Qualaroo now supports Content Delivery Network (CDN)!
What is CDN and Why it Matters:
If you’re not familiar with CDN, it’s a great way to improve performance and security. Previously, Qualaroo was dependent on servers based solely in Ohio. But now, with CDN, the server location is optimized for the fastest possible Qualaroo experience, making load time up to 70% faster than before.
Did you know that most web visitors stick around only 15 seconds on your website? With this update, the Qualaroo nudge can be served much faster to your web visitors, increasing the likelihood for responses to your survey questions.
With this CDN update, Qualaroo nudges also now have the possibility to avoid ad-blocking technology, which makes up to 30% of users across the web. Your nudge can now reach new users across various demographics, allowing you to get even more granular with user targeting.
With this update, the Qualaroo nudge now has:
- Up to 70% faster load times
- An added layer of security
- Estimated 30% more responses by extending your nudge’s range to include users who leverage ad-block technology
Thanks to Qualaroo with CDN, your user feedback program will be smarter, faster, and reach a larger audience.
How to Get Started:
Testing prototypes is an inherent part of finalizing designs. Nobody wants to wonder why users are not utilizing an app the way it should be utilized or why they can’t seem to complete a purchase on your website. And nobody wants to rework something that’s already been shipped.
UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the help of a researcher, getting the user input essential to design a great product can certainly be a challenge.
As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines.
Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
This post originally appeared on UsabilityGeek.
This post was written and contributed by Alex Birkett of Hubspot.
Understanding the steps users take as they interact with your brand and how they feel along the way is crucial to managing in today’s digital experience landscape. A customer journey mapping tool gives you the ability to put yourself in a customer’s shoes and see what the end-to-end experience is like. By visually representing this process, you can begin to understand which of your company’s touchpoints bring joy and which cause frustration for the customer.
We all know that user feedback is important, that goes without saying. It should be the primary source of information you look to if you’d like to improve your user’s experience and your product itself.
Sometimes it feels like apps, tools, and services we use are an extension of the work that we do. That’s especially true if you work in UX, product management, or any sort of design. UX tools do a lot of heavy lifting when it comes to user research and design.