Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
Survey Teardowns: How Gold’s Gym Gathers User Feedback Via EmailMay 16, 2018
Written and contributed by Curtis Morris, CEO @ Qualaroo
A quick search of your email archive is likely to reveal at least one email asking you to take a survey. The subject matter might be anything from a recent experience you’ve had, a review of the food at a restaurant, or even feedback about your gym.
At Qualaroo, we’re obsessed with how companies create feedback loops with their customers. From the questions they’re asking, who they’re targeting, to what they do with that feedback.. In fact, we wrote a question guide based on top questions that have received over 10K responses and over 20% response rate.
We are feedback fanatics, plain and simple.
This obsession with feedback loops means I cannot help but review every feedback request that comes across my desk. I pick them apart with hopes of learning a new method of gathering feedback and maybe even get a few ideas on new Qualaroo features while I am at it. I’m going to start sharing my analysis in a weekly series I’m calling “Survey Teardowns”.
For this week’s series, I’d like to share with you my experience with a survey from Gold’s Gym.
Survey Teardowns: Gold’s Gym
Many of us here at Qualaroo are Gold’s Gym members because we have a location right down the street from our office. As a member I received the following survey and wanted to share the tear down – from what was good about the survey to what opportunities for improvement there were. Enjoy!
So, what did you think? I’d love to get your feedback, just leave your comments below.
Do you have current surveys running now with your customers and prospects? If you’re not getting the engagement you were expecting, our team of experts would be happy to review them for you, just get in touch with us!
Please feel free to forward surveys you would like me to teardown in the future: Teardown@Qualaroo.com.
Thanks for reading!
This post originally appeared on UsabilityGeek.
This post was written and contributed by Alex Birkett of Hubspot.
Understanding the steps users take as they interact with your brand and how they feel along the way is crucial to managing in today’s digital experience landscape. A customer journey mapping tool gives you the ability to put yourself in a customer’s shoes and see what the end-to-end experience is like. By visually representing this process, you can begin to understand which of your company’s touchpoints bring joy and which cause frustration for the customer.
We all know that user feedback is important, that goes without saying. It should be the primary source of information you look to if you’d like to improve your user’s experience and your product itself.
Sometimes it feels like apps, tools, and services we use are an extension of the work that we do. That’s especially true if you work in UX, product management, or any sort of design. UX tools do a lot of heavy lifting when it comes to user research and design.
This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu.
There’s no shortage of content about UI/UX, and the discipline itself is fast-moving. Whatever your primary interest—whether it’s accessibility, front-end design or user research—there’s a UX blog for you. So, how can you know which of blogs or news sources are worth exploring? Not to fear, we’ve done our own research and think that these 19 UX blogs are where it’s at.
This post was written by Qualaroo team member Sarah Cantu.
The Net Promoter Score (NPS) has historically been the single key indicator of success for customer service teams across most industries.