You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.
FullStory + QualarooMarch 14, 2017
If you want to know more about your customers’ in-app experience, integrating Qualaroo with FullStory will turbocharge your efforts. FullStory captures every click, scroll, page transition, and more so you can travel back in time and view the exact moment your user encountered a bug, abandoned a cart or exhibited behavior you would like to change.
Qualaroo + FullStory paints a complete picture of your customers’ experience and adds more context to the feedback they provide. Tracking user feedback and linking it to a specific site experience has never been easier. Trying to increase the conversion rate on your checkout page? Our FullStory integration allows you to visually experience what your customer was doing at the exact moment they left you feedback.
The first iteration of our FullStory Integration allows Qualaroo customers to associate FullStory sessions with Qualaroo responses. Data comes in as a Custom Property called “FullStory Session” with the URL to that session attached, allowing Qualaroo customers to replay what their website visitors did prior to responding to their Qualaroo survey.
Setup is as easy as navigating to Site Settings in your Qualaroo Dashboard and checking the Record Qualaroo Events in FullStory box.
As always, drop us a line if you have any further questions!
Prototype testing lets you discover whether users can achieve their goals and solve their problems using your solution. It’s a critical step that should be taken before any successful product launch.
This article will cover the major Dos and Don’ts of prototype testing. We’ll walk you through the most common mistakes we see in the field and share tips on how to avoid them.
Testing prototypes is an inherent part of finalizing designs. Nobody wants to wonder why users are not utilizing an app the way it should be utilized or why they can’t seem to complete a purchase on your website. And nobody wants to rework something that’s already been shipped.
UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the help of a researcher, getting the user input essential to design a great product can certainly be a challenge.
As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines.
Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
This post originally appeared on UsabilityGeek.