The Science of Website Copywriting: Tips from David Ogilvy

Most people think David Ogilvy became one of the most successful ad men of all time because of his artistic, creative talent. But in reality, he was successful because he treated copywriting like a science. [source] Before he became the “Original Mad Man,” Ogilvy was a researcher. He worked with George Gallup (founder of the … Continue reading The Science of Website Copywriting: Tips from David Ogilvy