Did you know that UX designers have secret SEO superpowers? Learn how to harness them. Use UX to improve user engagement and increase organic traffic in this comprehensive guide.
Hint: Your Leads are on Mobile. Call to Action and Lead Generation Forms Mobile ReleaseAugust 29, 2016
We’re on a tear on mobile insights. We are currently beta testing our iOS native surveys, drop us a line if you are interesting in a trial. Now we’ve added call to action links and lead generation forms to both mobile browser and native iOS platforms.
Now when an interested customer hears about you from word of mouth or while surfing the web on their phone, and looks you up, you can capitalize and convert them to a lead. Move that lead into Salesforce to ensure they don’t fall between the cracks, and pipe them through Slack to take immediate action or to add them to your mailing list for future communication.
These slick and seamless lead generation forms on mobile will encourage your sales team to become more engaged by responding faster and more efficiently to customer interests. We have plenty of recommendations around our lead generation forms so give us a shout for tips at email@example.com.
In parallel, use our call to action feature at the end of surveys to link your users to a demo request, discount shopping page, a customized landing page, or even the app store for promoters to increase your app store rating!
Never Stop Asking,
The Qualaroo Team
Prototype testing lets you discover whether users can achieve their goals and solve their problems using your solution. It’s a critical step that should be taken before any successful product launch.
This article will cover the major Dos and Don’ts of prototype testing. We’ll walk you through the most common mistakes we see in the field and share tips on how to avoid them.
Testing prototypes is an inherent part of finalizing designs. Nobody wants to wonder why users are not utilizing an app the way it should be utilized or why they can’t seem to complete a purchase on your website. And nobody wants to rework something that’s already been shipped.
UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the help of a researcher, getting the user input essential to design a great product can certainly be a challenge.
As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines.
Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
This post originally appeared on UsabilityGeek.
This post was written and contributed by Alex Birkett of Hubspot.