Measuring customer satisfaction is becoming more and more important with today’s highly aware and actively involved customers, because they have multiple platforms on which to share their views, both good and bad. This in turn can have a remarkable influence on other prospective customers about your business’s products and services.
Qualaroo/Google Analytics Integration Driving Insights and Conversions for Leading Analytics FirmMarch 12, 2013
There has been a lot of excitement about our recent integration that ties Qualaroo feedback to actual user behavior tracked in Google Analytics. In fact, E-Nor, a leading web analytics consulting firm, wrote a detailed blog post on exactly how they are using it. If you’re not familiar with E-Nor, you’ll recognize their clients such as Sony, Intuit, ADP, VMware, MIT, and SanDisk.
E-Nor is using a Qualaroo Nudge to ask their client’s visitors if they were able to accomplish the goal they had when they came to the site. Then they use the events that Qualaroo recorded in Google Analytics to create a segment, along with the channel that brought the visitors to the site and other behavioral data. The free text comment that the respondents were invited to provide made the issues that prevented them from accomplishing their goals even more clear.
This is a great example of combining quantitative and qualitative data, and the method is well worth studying. Read the full post here.
Today we’re thrilled to introduce our newest feature, Templates! With Templates, you can now ship your Nudges faster and more confidently than ever.
You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.
We grouped our list of 29 questions into the different topics you should consider exploring in prototype testing. Aim to choose at least one from each section to make sure all your bases are covered. We’ve also included a few pro-tips here as food for thought.
This article will cover the major Dos and Don’ts of prototype testing. We’ll walk you through the most common mistakes we see in the field and share tips on how to avoid them.
Testing prototypes is an inherent part of finalizing designs. Nobody wants to wonder why users are not utilizing an app the way it should be utilized or why they can’t seem to complete a purchase on your website. And nobody wants to rework something that’s already been shipped.
UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the help of a researcher, getting the user input essential to design a great product can certainly be a challenge.
As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines.