Did you know that UX designers have secret SEO superpowers? Learn how to harness them. Use UX to improve user engagement and increase organic traffic in this comprehensive guide.
New Qualaroo Editor Supports Better Surveys and Targeted Calls to ActionFebruary 25, 2013
Our vision for Qualaroo has always been to build a powerful solution that goes beyond just insights to actually helping you improve the visitor’s experience and your results in real time.
The release of our new editor goes a long way towards realizing this vision.
- Question Branching – The right follow up question is usually different for each answer given. With question branching you can really drill down into feedback to gain a deeper understanding of the needs of each visitor segment.
- Conditional Prompts – With conditional prompts you can offer the right information or call-to-action based on specific needs revealed in earlier answers. For example, visitors who are ready to buy can be directed to engage with a salesperson, while less qualified visitors can be nurtured with prompts that lead them to the right content until they are ready to buy.
Two-Minute Video Demo
Here’s How it Works
If you are a customer or trial user, the new editor is already activated in your account (don’t worry you still have access to the old editor). Simply select the “new editor” option when creating a new survey. As seen in the demo above, the new editor allows you to create, edit and link multiple screens based on how a user responds to a specific question. Early Beta users have found that it works best to end each path with a call-to-action that adds value based on the unique need revealed in a visitor’s feedback.
Prototype testing lets you discover whether users can achieve their goals and solve their problems using your solution. It’s a critical step that should be taken before any successful product launch.
This article will cover the major Dos and Don’ts of prototype testing. We’ll walk you through the most common mistakes we see in the field and share tips on how to avoid them.
Testing prototypes is an inherent part of finalizing designs. Nobody wants to wonder why users are not utilizing an app the way it should be utilized or why they can’t seem to complete a purchase on your website. And nobody wants to rework something that’s already been shipped.
UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the help of a researcher, getting the user input essential to design a great product can certainly be a challenge.
As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines.
Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
This post originally appeared on UsabilityGeek.
This post was written and contributed by Alex Birkett of Hubspot.