UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the help of a researcher, getting the user input essential to design a great product can certainly be a challenge.
How To Use Qualaroo and Optimizely TogetherJanuary 25, 2013
We are big fans of Optimizely for running A/B tests on web pages. Like Qualaroo, it is one of the tools that empower marketers to be less dependent on engineering to improve website conversion rates. In fact, the two tools become even more powerful when you use them together. Many of our customers use Qualaroo to identify conversion issues and then apply those insights to their next Optimizely test.
For example, a Qualaroo question can appear at the point where someone is about to download software asking: “Is there anything preventing you from downloading the software at this point?” The answers to this question can help you create a much more effective test version of the download page that addresses real customer issues. One customer recently shared that this approach helped them create a page variation that doubled the download rate in a single test.
Since so many of our customers use both Qualaroo and Optimizely, we’ve now made it easier to get even more value from the combined toolset.
Target Surveys to a Specific Optimizely Variation
You can now target a survey to visitors who are assigned to a particular variation of an Optimizely experiment.
How to Configure This
- Find the experiment ID and the variation names in your Optimizely dashboard:
- Enter the id of the Optimizely experiment and the variation name in survey configuration:
What Can You Do With It?
This integration allows you to do two things:
1. Use Qualaroo surveys to understand why one Optimizely variation performs better
Suppose you run an A/B test on a page that explains the pricing of your product, and a certain variation ends up converting better. Knowing why makes it easier to evolve the winning variation further. This is especially true when the difference in performance is not drastic. Ask your visitors who saw each variation – “Is our pricing clear? If not, what did you find confusing?” Targeting a Qualaroo survey to users who saw a particular version of the page helps inform your next experiment.
How to do it?
Create a survey for each variation. This means that the survey will be displayed only when (and where) this experiment is active. Our delay option can give your visitors enough time to read the text before you ask the question.
2. Use Optimizely to A/B test Qualaroo surveys
Several customers expressed their interest in A/B testing surveys against each other in order to find the wording and the order of questions that gets the most high quality responses. Now you can use Optimizely to run this experiment.
How to do it?
Create an experiment in Optimizely with two variations. The variations will not modify the page itself. Configure two surveys on the same page. Target each to a different variation. Done. Now Optimizely will assign some users to one survey and some to the other. Wait for enough data and analyze the number and quality of responses that each version of the survey received.
This feature is available in our Small Business and Professional plans. The plans come with a 30 day free trial – sign up and contact us at email@example.com to enable this feature for you. If you are already on one of these plans, just email support if you would like to give this a try.
As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines.
Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
This post originally appeared on UsabilityGeek.
This post was written and contributed by Alex Birkett of Hubspot.
Understanding the steps users take as they interact with your brand and how they feel along the way is crucial to managing in today’s digital experience landscape. A customer journey mapping tool gives you the ability to put yourself in a customer’s shoes and see what the end-to-end experience is like. By visually representing this process, you can begin to understand which of your company’s touchpoints bring joy and which cause frustration for the customer.
We all know that user feedback is important, that goes without saying. It should be the primary source of information you look to if you’d like to improve your user’s experience and your product itself.
Sometimes it feels like apps, tools, and services we use are an extension of the work that we do. That’s especially true if you work in UX, product management, or any sort of design. UX tools do a lot of heavy lifting when it comes to user research and design.
This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu.
There’s no shortage of content about UI/UX, and the discipline itself is fast-moving. Whatever your primary interest—whether it’s accessibility, front-end design or user research—there’s a UX blog for you. So, how can you know which of blogs or news sources are worth exploring? Not to fear, we’ve done our own research and think that these 19 UX blogs are where it’s at.