In my 15 plus years of working in Silicon Valley, I never heard of a developer or engineer referred to as ‘IT’. It wasn’t until a very brief stint at a bank that I heard the term ‘IT’ used to refer to the developers that were designing and building sophisticated systems to underwrite mortgages. I remember feeling profoundly disappointed that these developers had seemingly been reduced to technological serfs. ‘IT’ was an uninspiring title and grossly undervalued the creativity of their work.
Then sometime last year I began hearing the term ‘IT’ used to refer to developers here in Silicon Valley. It caught me off guard. Wasn’t ‘IT’ a term reserved for banks or the people you would call when your mouse stopped working? Digging deeper, I found it was a new generation of online marketers that were using this term. What was behind this cultural change? When did a developer become “IT staff”?
Until a few years ago, most online marketers were focused on paid search and SEO. Funnel optimization was delegated to the product team, since developers and sprint scheduling was needed in order to make changes to the website. Off-the-shelf tools for optimization were clumsy, expensive and so hard to use, that the product and marketing teams I knew actually preferred to shepard changes through their dev process rather than use the tool (sorry Adobe, but I’m referring to Test & Target, formerly Offermatica). I believe it was at this point that marketers began to think of developers as ‘IT’ – a team that sat on the other side of the building, which was called upon when something “technical” needed to be done to the website. Just like the IT department who you called when your mouse stopped working, these resources needed to be requested and scheduled whenever you needed help.
When we decided to start Qualaroo, we firmly believed we were on a mission to empower marketers and to liberate developers. Testing pages, gathering insights and driving user behaviour should be faster than a two-week sprint. And to put it frankly, the developers I know would always take a really hard problem (think scalability, graph traversal and memory management) to moving pixels around a page. We welcome online marketers and developers to this new and exciting era and encourage them to enjoy more power, control and flexibility than was ever thought possible.
Do you share this sentiment? Let us know by posting a comment below.
There’s no shortage of content about UI/UX, and the discipline itself is fast-moving. Whatever your primary interest—whether it’s accessibility, front-end design or user research—there’s a UX blog for you. So, how can you know which of blogs or news sources are worth exploring? Not to fear, we’ve done our own research and think that these … Continued
This post was written by Qualaroo team member Sarah Cantu. Have you ever tried to remember a close friend’s favorite type of sweet treat for their birthday or celebration, only to realize you have no idea what flavors they prefer? In fact, you’ve probably eaten sweets with this person on more than one occasion, only … Continued
The Net Promoter Score (NPS) has historically been the single key indicator of success for customer service teams across most industries.
At Qualaroo, we believe that user feedback is at the heart of the success of all businesses. Our mission is to make user research faster, easier, and more accessible for companies of all shapes and sizes.
When it comes to methods of gathering feedback, the gold standard for marketers is the in-person focus group. This format offers an opportunity to gather opinions, verbal feedback, and observation of attitudes about your product. However, focus groups can also be costly and time-consuming, which can be prohibitive for small teams or small budgets. But this shouldn’t hold you back from gathering high-quality feedback.
At Qualaroo, we know that user feedback should be integral to your UX and digital product strategy. After all, your product, sales, and marketing teams are not mind readers. User feedback contextualizes what your users want and eliminates the guesswork of product development.
How can you know what someone thinks when they aren’t vocalizing their thoughts or feelings? How do you solve problems for users who aren’t providing you with raw feedback (or any feedback for that matter)? This is a consistent challenge UX and marketing professionals face. Without a written response, reaction or review, it can be difficult to know how to improve your product and its user experience.
Over the past few months, we’ve made a number of updates to Qualaroo designed to make your experience better: like revamping our Sentiment Analysis and NPS reporting experiences. Today we’re excited to announce another such release: Qualaroo now supports Content Delivery Network (CDN)!
Like any field, there are ideas and best practices in web design and experience that have become central tenets. While these “laws” are meant to improve web usability and experience, they’re certainly not immutable.
In November, we released a set of new reporting functionality in Qualaroo’s reporting dashboard. Complete with improved NPS reporting, nudge performance statistics at a glance, and word clouds, we brought you new ways to get more out of your Qualaroo experience.