UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the help of a researcher, getting the user input essential to design a great product can certainly be a challenge.
Fewer Questions Means Better ResultsNovember 13, 2012
After persuading a Fortune 100 firm to run an A/B experiment, the Harvard Business Review (HBR) reports that asking fewer questions in a survey (four to five) will not only have more value, but will also appear less intimidating than asking a longer series of multipart questions. “Response rates for the fewer questions were over 11x better than for the full questionnaire. When one factored in the declining quality of ‘tail end’ answers, people clearly just ‘box ticking’ the final five or six answers to be done with it- less proved more.”
Here at Qualaroo, we believe that surveying is one of the most effective ways to get direct feedback and responses from customers and website reviewers. Although we agree with the article that “you’ll learn a lot more by asking a lot less,” instead of four or five questions, even asking one simple but effective query can prove to be even more valuable. Not only will one question appear more simple and easy to answer to a visitor, but it will also allow you to focus in on a certain type of feedback your company may be looking for, whether it is related to product development or increasing sales.
We’d love to hear from you and your thoughts on the benefits of asking fewer questions. What questions have you found to be most effective and on average, how many questions do you ask your customers for feedback? You can also read the full blog post from the HBR here.
As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines.
Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
This post originally appeared on UsabilityGeek.
This post was written and contributed by Alex Birkett of Hubspot.
Understanding the steps users take as they interact with your brand and how they feel along the way is crucial to managing in today’s digital experience landscape. A customer journey mapping tool gives you the ability to put yourself in a customer’s shoes and see what the end-to-end experience is like. By visually representing this process, you can begin to understand which of your company’s touchpoints bring joy and which cause frustration for the customer.
We all know that user feedback is important, that goes without saying. It should be the primary source of information you look to if you’d like to improve your user’s experience and your product itself.
Sometimes it feels like apps, tools, and services we use are an extension of the work that we do. That’s especially true if you work in UX, product management, or any sort of design. UX tools do a lot of heavy lifting when it comes to user research and design.
This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu.
There’s no shortage of content about UI/UX, and the discipline itself is fast-moving. Whatever your primary interest—whether it’s accessibility, front-end design or user research—there’s a UX blog for you. So, how can you know which of blogs or news sources are worth exploring? Not to fear, we’ve done our own research and think that these 19 UX blogs are where it’s at.