Image from HBR Blog Network
After persuading a Fortune 100 firm to run an A/B experiment, the Harvard Business Review (HBR) reports that asking fewer questions in a survey (four to five) will not only have more value, but will also appear less intimidating than asking a longer series of multipart questions. “Response rates for the fewer questions were over 11x better than for the full questionnaire. When one factored in the declining quality of ‘tail end’ answers, people clearly just ‘box ticking’ the final five or six answers to be done with it- less proved more.”
Here at Qualaroo, we believe that surveying is one of the most effective ways to get direct feedback and responses from customers and website reviewers. Although we agree with the article that “you’ll learn a lot more by asking a lot less,” instead of four or five questions, even asking one simple but effective query can prove to be even more valuable. Not only will one question appear more simple and easy to answer to a visitor, but it will also allow you to focus in on a certain type of feedback your company may be looking for, whether it is related to product development or increasing sales.
We’d love to hear from you and your thoughts on the benefits of asking fewer questions. What questions have you found to be most effective and on average, how many questions do you ask your customers for feedback? You can also read the full blog post from the HBR here.
There’s no shortage of content about UI/UX, and the discipline itself is fast-moving. Whatever your primary interest—whether it’s accessibility, front-end design or user research—there’s a UX blog for you. So, how can you know which of blogs or news sources are worth exploring? Not to fear, we’ve done our own research and think that these … Continued
This post was written by Qualaroo team member Sarah Cantu. Have you ever tried to remember a close friend’s favorite type of sweet treat for their birthday or celebration, only to realize you have no idea what flavors they prefer? In fact, you’ve probably eaten sweets with this person on more than one occasion, only … Continued
The Net Promoter Score (NPS) has historically been the single key indicator of success for customer service teams across most industries.
At Qualaroo, we believe that user feedback is at the heart of the success of all businesses. Our mission is to make user research faster, easier, and more accessible for companies of all shapes and sizes.
When it comes to methods of gathering feedback, the gold standard for marketers is the in-person focus group. This format offers an opportunity to gather opinions, verbal feedback, and observation of attitudes about your product. However, focus groups can also be costly and time-consuming, which can be prohibitive for small teams or small budgets. But this shouldn’t hold you back from gathering high-quality feedback.
At Qualaroo, we know that user feedback should be integral to your UX and digital product strategy. After all, your product, sales, and marketing teams are not mind readers. User feedback contextualizes what your users want and eliminates the guesswork of product development.
How can you know what someone thinks when they aren’t vocalizing their thoughts or feelings? How do you solve problems for users who aren’t providing you with raw feedback (or any feedback for that matter)? This is a consistent challenge UX and marketing professionals face. Without a written response, reaction or review, it can be difficult to know how to improve your product and its user experience.
Over the past few months, we’ve made a number of updates to Qualaroo designed to make your experience better: like revamping our Sentiment Analysis and NPS reporting experiences. Today we’re excited to announce another such release: Qualaroo now supports Content Delivery Network (CDN)!
Like any field, there are ideas and best practices in web design and experience that have become central tenets. While these “laws” are meant to improve web usability and experience, they’re certainly not immutable.
In November, we released a set of new reporting functionality in Qualaroo’s reporting dashboard. Complete with improved NPS reporting, nudge performance statistics at a glance, and word clouds, we brought you new ways to get more out of your Qualaroo experience.