This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu. Not too long ago, “streaming” music meant listening to the radio or watching music videos on MTV. If you really loved an artist, you would pay between $10 and $20 for a tape or CD and listen to their … Continued
KISSinsights is Now QualarooJuly 30, 2012
Today we released our first major update to KISSinsights since acquiring it last month. It includes both a name change and a pricing change.
Let’s start with the name change. Like most companies, we were tempted to go with a cookie cutter name. Finalists included SnapTabs and BuzzBits. Our VP of Product, Jason Meresman, suggested Qualaroo. My initial reaction was “We can’t have a name like that!” It went against my conservative nature to blend in… Then I realized that blending in is the last thing a product should want to do.
Jason laid out a compelling case for why Qualaroo is a great name.
- It’s unique
- Qual can mean qualified, quality, qualitative
- Roo can connect to a memorable kangaroo image
The team believes that the name Qualaroo and logo strike the right balance of whimsical and serious. It gives us the flexibility to extend beyond collecting insights, and it’s fun to say.
The more exciting news for you are the significant improvements we’ve made to the free version. We released the following enhancements for all free users:
- Ask custom questions: You can now ask anything
- Rich targeting capabilities: Previously only in paid versions
- 100 responses per survey: Previously limited to 30
You will also notice on our pricing page that our paid plans now have a response cap. However, existing paid users will be grandfathered into their unlimited plan for at least one year (as long as their subscription remains active).
We hope you like the new name and can help us get the word out about a much more valuable free version! The new site can be found at Qualaroo.com .
There’s no shortage of content about UI/UX, and the discipline itself is fast-moving. Whatever your primary interest—whether it’s accessibility, front-end design or user research—there’s a UX blog for you. So, how can you know which of blogs or news sources are worth exploring? Not to fear, we’ve done our own research and think that these … Continued
This post was written by Qualaroo team member Sarah Cantu. Have you ever tried to remember a close friend’s favorite type of sweet treat for their birthday or celebration, only to realize you have no idea what flavors they prefer? In fact, you’ve probably eaten sweets with this person on more than one occasion, only … Continued
The Net Promoter Score (NPS) has historically been the single key indicator of success for customer service teams across most industries.
At Qualaroo, we believe that user feedback is at the heart of the success of all businesses. Our mission is to make user research faster, easier, and more accessible for companies of all shapes and sizes.
When it comes to methods of gathering feedback, the gold standard for marketers is the in-person focus group. This format offers an opportunity to gather opinions, verbal feedback, and observation of attitudes about your product. However, focus groups can also be costly and time-consuming, which can be prohibitive for small teams or small budgets. But this shouldn’t hold you back from gathering high-quality feedback.
At Qualaroo, we know that user feedback should be integral to your UX and digital product strategy. After all, your product, sales, and marketing teams are not mind readers. User feedback contextualizes what your users want and eliminates the guesswork of product development.
How can you know what someone thinks when they aren’t vocalizing their thoughts or feelings? How do you solve problems for users who aren’t providing you with raw feedback (or any feedback for that matter)? This is a consistent challenge UX and marketing professionals face. Without a written response, reaction or review, it can be difficult to know how to improve your product and its user experience.
Over the past few months, we’ve made a number of updates to Qualaroo designed to make your experience better: like revamping our Sentiment Analysis and NPS reporting experiences. Today we’re excited to announce another such release: Qualaroo now supports Content Delivery Network (CDN)!
Like any field, there are ideas and best practices in web design and experience that have become central tenets. While these “laws” are meant to improve web usability and experience, they’re certainly not immutable.