Testing prototypes is an inherent part of finalizing designs. Nobody wants to wonder why users are not utilizing an app the way it should be utilized or why they can’t seem to complete a purchase on your website. And nobody wants to rework something that’s already been shipped.
KISSinsights is Now QualarooJuly 30, 2012
Today we released our first major update to KISSinsights since acquiring it last month. It includes both a name change and a pricing change.
Let’s start with the name change. Like most companies, we were tempted to go with a cookie cutter name. Finalists included SnapTabs and BuzzBits. Our VP of Product, Jason Meresman, suggested Qualaroo. My initial reaction was “We can’t have a name like that!” It went against my conservative nature to blend in… Then I realized that blending in is the last thing a product should want to do.
Jason laid out a compelling case for why Qualaroo is a great name.
- It’s unique
- Qual can mean qualified, quality, qualitative
- Roo can connect to a memorable kangaroo image
The team believes that the name Qualaroo and logo strike the right balance of whimsical and serious. It gives us the flexibility to extend beyond collecting insights, and it’s fun to say.
The more exciting news for you are the significant improvements we’ve made to the free version. We released the following enhancements for all free users:
- Ask custom questions: You can now ask anything
- Rich targeting capabilities: Previously only in paid versions
- 100 responses per survey: Previously limited to 30
You will also notice on our pricing page that our paid plans now have a response cap. However, existing paid users will be grandfathered into their unlimited plan for at least one year (as long as their subscription remains active).
We hope you like the new name and can help us get the word out about a much more valuable free version! The new site can be found at Qualaroo.com .
UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the help of a researcher, getting the user input essential to design a great product can certainly be a challenge.
As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines.
Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle.
This post originally appeared on UsabilityGeek.
This post was written and contributed by Alex Birkett of Hubspot.
Understanding the steps users take as they interact with your brand and how they feel along the way is crucial to managing in today’s digital experience landscape. A customer journey mapping tool gives you the ability to put yourself in a customer’s shoes and see what the end-to-end experience is like. By visually representing this process, you can begin to understand which of your company’s touchpoints bring joy and which cause frustration for the customer.
We all know that user feedback is important, that goes without saying. It should be the primary source of information you look to if you’d like to improve your user’s experience and your product itself.
Sometimes it feels like apps, tools, and services we use are an extension of the work that we do. That’s especially true if you work in UX, product management, or any sort of design. UX tools do a lot of heavy lifting when it comes to user research and design.
This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu.