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Customer Success

New Forms Feature Helps You Get More Leads

Qualaroo now makes it easy to create great looking lead gen forms and insert them anywhere in a Nudge.  While many of our customers have used Qualaroo to generate leads in the past, most of those programs were limited to collecting an email address. Request a catalog form

The new Qualaroo lead gen form allows you to easily add several fields to a form.  Here is an example of what a lead gen form might look like for requesting a catalog.  This example was inspired by a Qualaroo customer who recently used Qualaroo to increase requests for catalogs by an astounding 120%.

It is also possible to do more sophisticated programs. For example, you could start with a qualifying question that asks: “Are you looking to buy for yourself or for your business?”  Those that select “self” could be redirected to an ecommerce page while those that select “my business” are encouraged to complete a lead gen form.  The incentive for completing the lead gen form could be anything from information about volume discounts to an offer for free implementation help.

How it Works

Creating a lead gen form is simple.  By default each form includes first name, last name and email address.  You can easily add additional fields or edit/remove the default fields.  You can also make any field required with a check of a box.  Below is a screenshot of part of the the Qualaroo form editor.

Form editor

Any responses to a lead gen form will appear in your account the same way that a survey response does.  You can then download them into a CSV file and export them into your CRM system.

Auto Export Coming Soon

We will soon release the ability to automatically export leads into your CRM system or an email marketing service such as MailChimp.

Let us know what you think after you’ve had a chance to try it.

Discussion

2 Responses to “New Forms Feature Helps You Get More Leads”

  1. This is a great way to use qualaroo – quick and dirty lead generation and perfect for experimenting. Any updates on when the Auto export might be coming?

    Posted by Mark | June 25, 2013, 10:50 pm
    • Hi Mark,

      We’re excited that you see the potential of using Qualaroo for lead generation.  The ability to integrate Qualaroo with popular CRMs like Salesforce and MailChimp is on our roadmap and you should expect to see something released in the next quarter or so.

      Which integrations would be most helpful for you? Any interest in being an early Beta customer when we’re ready?

      Jason

      Posted by Jason Meresman | June 26, 2013, 7:21 pm

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