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KISSinsights is Now Qualaroo

Today we released our first major update to KISSinsights since acquiring it last month.  It includes both a name change and a pricing change.

Let’s start with the name change.  Like most companies, we were tempted to go with a cookie cutter name.  Finalists included SnapTabs and BuzzBits.  Our VP of Product, Jason Meresman, suggested Qualaroo.  My initial reaction was “We can’t have a name like that!”  It went against my conservative nature to blend in…  Then I realized that blending in is the last thing a product should want to do.

Jason laid out a compelling case for why Qualaroo is a great name.

  • It’s unique
  • Qual can mean qualified, quality, qualitative
  • Roo can connect to a memorable kangaroo image

The team believes that the name Qualaroo and logo strike the right balance of whimsical and serious.  It gives us the flexibility to extend beyond collecting insights, and it’s fun to say.

Pricing Changes

The more exciting news for you are the significant improvements we’ve made to the free version.  We released the following enhancements for all free users:

  1. Ask custom questions: You can now ask anything
  2. Rich targeting capabilities: Previously only in paid versions
  3. 100 responses per survey: Previously limited to 30

You will also notice on our pricing page that our paid plans now have a response cap.  However, existing paid users will be grandfathered into their unlimited plan for at least one year (as long as their subscription remains active).

We hope you like the new name and can help us get the word out about a much more valuable free version!  The new site can be found at Qualaroo.com .


12 Responses to “KISSinsights is Now Qualaroo”

  1. Sorry guys. Love the product, but you now sound like just another Australian sporting team – We have the Ollyroos, Wallaroos, Socceroos, Futsalaroos, Hockeyroos.

    Posted by Ben | July 31, 2012, 2:39 am
  2. You didn’t explain why you needed to change the name in the first place. When Intuit acquired Mint.com, they left it alone. I would imagine that KISS Insights had pretty good brand name recognition and equity (in certain spaces maybe), not to mention the SEO nightmare of having to move all of those URL’s and wait for all of KISS’ inbound links to take hold on the new domain (which I’m sure Neil figured out).

    So, why did the name have to change?

    Posted by Ryan Kelly | July 31, 2012, 3:12 am
    • Thanks for the comment Ryan. The name change was a requirement when we purchased KISSinsights. The KISS brand belongs to KISSmetrics. As an independent group, they did not want to trust their brand to us. And I would have requested the same thing in their shoes.

      Posted by seanwellis2 | July 31, 2012, 4:23 pm
  3. Your April fools joke is about 8 months too early… or 4 months too late.

    Posted by Jack | July 31, 2012, 4:18 am
  4. Nice work.

    Great to see you improving the product already.

    Posted by Andrew Warner | July 31, 2012, 1:46 pm
  5. Love the new name! I’m a new user and I am hoping to get my clients on board using this service. Love it so far…
    G Pulaski

    Posted by gordon pulaski | July 31, 2012, 2:41 pm
  6. Guys, I think your product has merit. Have not tried it out fully.

    But the name — not sure. If in your shoes, the first thing I would want in a (Web service) name is its ability to readily convey the “USP” (unique selling proposition). Qualaroo does not (to me). I do not have a great recommendation either.

    But, the word “insight” is a keyword to use — KISS insights was not exactly revealing to me either. But your website very clearly showed me what it could do for me.

    some benefits like (your biz plan should have a bunch of these already) —

    user insights
    fine-tune website

    can be used to come up with a name.

    That is my 1 cent !
    Good luck.

    Posted by Vijay | July 31, 2012, 11:56 pm
    • Thanks Vijay. Descriptive names are a typical naming convention, but not always the best option. This naming guide, by the renowned naming firm Igor International, shows several effective naming conventions – http://www.igorinternational.com/process/naming-guide-product-company-names.php. Personally, I believe the descriptive naming convention is the most common for Internet businesses, which is why so many sounds alike. I prefer a distinctive name and then try to communicate the USP through a tagline. We’re still working on the tagline part :-) Thanks again for sharing your feedback.

      Posted by seanwellis2 | August 2, 2012, 4:55 pm
      • how about a tagline contest.
        My first entry is

        “Data only your audience provides”

        “Data gathered from the perfect place…your visitors/clients”

        “Fast, Actionable Data – Gathered”

        “Simple Data Gathered Simply”

        “Letting your visitors/customers guide you”

        “We + You = Insights”

        Looking forward to others suggestions.


        I came here after using the Nudge tool on a site and checking the code to see what it was that would be so powerful in almost any app.

        Posted by Jonathan Drake | November 7, 2012, 10:56 pm
  7. This name is absolutely hilarious. Qualarooooooo!

    Posted by Qualcomm | August 6, 2012, 10:45 pm


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