FACT: Conversion Rate Optimization tops the Digital Marketing Priorities for 2013 according to the Econsultancy and Adobe Report: “Quarterly Digital Intelligence Briefing: Digital Trends for 2013″
OK, you realize conversion rate optimization makes all of our marketing work better – but where should you start?
We look to answer this question with the free release of The Beginner’s Guide to Conversion Rate Optimization (CRO) which serves as an in-depth tutorial designed to turn website visitors into users that actively engage with your content and buy your products.
Learn how the smallest changes to a website through metric-driven analysis can consistently influence visitors to convert on your website. What’s the point of attracting thousands or even millions of visitors to your website if they aren’t converting? Is your website serving its ultimate purpose? If you’re unsure when answering both of those questions, the CRO Guide will help you answer those questions.
The guide includes topics such as:
Chapter 1: What is Conversion Rate Optimization?
Chapter 2: Why Conversion Rate Optimization is Important
Chapter 3: The Basics of Conversion Rate Optimization
Chapter 4: Building a Testing and Optimization Plan
Chapter 5: User Experience and Funnel Optimization
Chapter 6: Landing Page Optimization
Chapter 7: Reducing Bounce and Exit Rates
Chapter 8: Myths About Conversion Rate Optimization
Chapter 9: Tools to Test and Optimize Conversion
Chapter 10: Measuring Conversion Rate Efforts and Calling Winners
Chapter 11: Bonus Advanced Tips and Hacks for CRO
In an age where marketing and advertising are becoming increasingly expensive, focusing on CRO to convert your current traffic instead of putting money into attracting new visitors just makes sense. The guide will help you learn how to analyze why visitors aren’t converting and ways to fix it while providing tips to avoid the common pitfalls and mistakes that comes with CRO. When you are able to successfully make more money you will then be able to increase advertising spend as well as market share.
The guide below will help you a get better return on your investment and equip yourself with the necessary tools to make insight-driven changes to your website. Find out why visitors aren’t converting and fix it!